what is salesforce?

Posted by lucky laxmi on January 26th, 2021

Salesforce is a cloud computing service as a software (SaaS) company that specializes in customer relationship management (CRM). Salesforce's services allow businesses to use cloud technology to better connect with customers, partners and potential customers. The software has become the number one for customer success and helps businesses track customer activity, market to customers and many more services

While their applications are vast, according to Salesforce, their CRM primarily focuses on helping companies with customer retention, keeping their customers happy, seeking out and executive customer acquisition, giving companies insights into their customers and much more

How Does Salesforce Work? 

Salesforce hosts numerous different cloud platforms that allow companies to interact with different data and service their customers in various capacities. 

As of 2020, Salesforce has multiple different cloud platforms - a service cloud, marketing cloud, health cloud, app cloud, community cloud, analytics cloud, IoT cloud, Chatter cloud, commerce cloud, Heroku engagement cloud and more. 

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is "a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability," according to Salesforce. 

On a basic level, CRM helps companies understand customer needs and data and facilitates deeper customer development and retention. 

know more  information at salesforce online training