Is It Reasonable To Buy Medicines Online?

Posted by justin halsey on January 27th, 2021

In modern society, the popularity of online shopping is growing, and gradually it is spreading to all new categories of goods. Nevertheless, in some categories, barriers to online shopping are still high, and in some areas of retail, online trading is currently prohibited by law or is possible with restrictions. One such category is pharmaceuticals.

However, consumer research and analysis of internal search engine data show that there has recently been an increase in user interest in finding and buying OTC products, vitamins and supplements online via canadianhealthcarepharmacymall.com. Pharmacy Mall is a service that offers to buy medicines produced by well-known generic manufacturers. Besides, the online catalog arranged has many positions from different drug categries. Many people have become regular of Pharmacy Mall ordering medications, vitamins, herbal supplements online for many years already.

One more attractive option is discounts and promotions held by this company. It is possible to reduce prices as much as possible that's why we believe it will be useful to read the article proving it is much more affordabel to buy medicines online.

Statistics data on how many people buy meds online

According to surveys, the percentage of users potentially willing to buy medications online is high: today, 71% of people using the Internet in the USA consider buying any medicine online, and 56% are considering buying OTC drugs. At the same time, 75% of online users have real experience of purchasing medications (including vitamins), and 31% - over-the-counter drugs.

It is interesting to compare how high the proportion of users who categorically deny the possibility of purchasing drugs via the Internet is with the same indicator in other categories. It turned out that the share of those who refuse to buy drugs online is comparable to the categories in which online trading is allowed and widespread: in the pharmaceutical industry, this figure is 29%, while in the category of hygiene products - 24%, cosmetics and perfumery - 23%, food products - 32%.

Another encouraging fact is that searches for online drug purchases have nearly doubled over the past year. In general, the number of such requests has been growing steadily since 2014. The Internet is becoming an important health consultant for users - according to a survey conducted by Google and Tiburon, 56% of Americans look for information online at the first symptoms of illness. To turn a potential willingness into a real purchase, you need to understand what barriers currently exist to such a purchase and how you can overcome them.

What and how often consumers buy medicines online?

Medicines are not a daily necessity, so purchases do not occur as often as the fast-moving consumer goods, but regularly: more than half of online drug buyers purchase more often than once a quarter, another 31% - once every 6 months.

Most often, drugs that relieve acute conditions are bought via the Internet: pain relievers (52%), medicines for the common cold and antiviral drugs (48%), antipyretics (45%), cough suppressants (43%), sedatives (37%), antibiotics (34%). Thus, delivery speed is of particular importance, which can guarantee consumer loyalty. Overall, delivery speed is a key factor in growth, or lack thereof, in this category worldwide. Most of the big players are well aware of this and try to speed up delivery and thus attract buyers. However, sellers should be careful here: if the emphasis in communication is on speed, it is extremely important to comply with the stated. Long delivery times can be a barrier to purchase.

Research results show that the absolute majority of users - 90% - know exactly what they want to buy: 41% also know on which website they want to buy the drug, and 49% are looking for the best deal for the drug they need, choosing from a limited number of pharmacies.

This is confirmed by search data: the buyer is either looking for a specific product and information about it, or knows exactly where to buy it. Pre-purchase search is the ideal moment for the advertiser - it is at this time that it is easiest to attract a potential buyer with a profitable offer and competently presented information.