A Comprehensive Guide about Conducting Text Message Surveys

Posted by Jessica Loren on January 27th, 2021

Getting feedback from the clients, consumers, prospects or target audience is an important way to improve the quality of some service or product. Conducting a survey is an important method of collecting feedback. The surveys usually consist of twenty or more questions, which take up to thirty minutes for the responders. People of this era are too busy to give time to surveys.

On the other hand, the organizations and service providers cannot know their mistakes without conducting surveys. In such a scenario, an SMS survey is the best solution that saves the time of the respondents and helps the organizations collect valuable feedback from their target audience. SMS surveys have stemmed from SMS advertising and are increasingly becoming popular.

Types of Text Message Surveys

You can easily pick any of the following types of text message surveys according to your need and requirement.

• Inbound survey
• Outbound surveys
• Questionnaires
• Polls

Fields That Can Utilize SMS Surveys

There is a vast range of fields and industries that can utilize SMS surveys. Some of them are mentioned below;

• Restaurants
• Real estate companies
• Travel agencies
• Political parties
• Retail stores
• Religious organization
• Educational institutes
• E-commerce setups
• Hospitals
• Non-profit organizations

Keep scrolling down this article to explore a comprehensive guide about conducting text message surveys.

Top 7 Steps to Successfully Conduct SMS Surveys

You must be familiar with the hassle of getting half-filled surveys, no response and even strong denial of filling the surveys. However, you do not need to face rejection upon asking for feedback. You can utilize text message surveys that can help your target audience review it on their way to work, as it will not take more than five to six minutes.

Here are the top steps you need to follow to conduct a successful SMS survey campaign.

1. Develop Contact List of Target Audience

The first step you need to follow to conduct successful SMS surveys is to develop the contact list of your target audience. You can ask for your prospects' contact details when they visit your facility or purchase some product or service. After that, you need to organize and maintain the list for which most organizations consult companies offering SMS advertising in Dubai to ensure the proper management and safety of personal information of their prospects.

2. Work on Your Brand Introduction

The next step in preparing a successful survey is to work on your SMS survey campaign and introduce your brand or organization in it. You can use specific keywords that direct the attention of your audience towards your product or service. On the other hand, you can also casually introduce your brand or service.

3. Keep the Text Short and Simple

One of the most important steps you need to follow in order to make your SMS survey campaign successful is to keep the text short and simple. Make sure that the text can be understood in a few seconds. The basic purpose of SMS surveys is to save the time of respondents. If the text is too lengthy or complicated, the purpose will be undermined.

4. Include Clear Options of Replying

The next step in the process that you should not event miss by mistake is including clear options of replying. You can share the survey questions one by one through the message. In that particular message, share the statement like ‘reply by 1, 2, or 3,’ etc., so that you get clear responses that help you compose the analysis.

5. Send Survey Links Through Messages

If you are using the outbound survey option, you can also share the survey links to your respondents through text messages. Outbound surveys focus on peer to peer data collection. The educational institutes or non-profit organizations can use this type of survey and ask their respondents to fill it by sharing links through SMS.

6. Remind About Completing the Survey

It is only natural for people to forget about a survey or poll shared through a link. You have the option of reminding your target audience about filling the responses and sharing with through SMS advertising. You can also share a time frame for sending in responses along with your survey and then share reminders to ensure timely updates.

7. Offer Some Incentive

One of the most important steps to make your survey campaign successful is to offer some incentive to your target audience. It can in the form of coupons, discount offers etc. you can also keep this a surprise element and ask the respondents to reply to win an amazing gift. You can hire companies offering SMS advertising in Dubai to make the whole process quick, promising and professional.

Utilize SMS surveys to get instant feedback!

Society has become quite fast-paced. You cannot stick to the same old practices if you want to make some progress. So, incorporate SMS surveys into your practice. Consult professional service providers to make your survey campaigns more transparent and successive.