One attraction still drawing shoppers to malls - Food

Posted by jessicawilson on January 27th, 2021

Malls are a crucial part of our economy and serve as a destination for shopaholics and foodies as well. It is ancient history when malls were considered to be only shopping centers with different sales outlets. Now, they have been metamorphosed into food destinations with various international cuisines, providing an exceptional environment to food lovers.

The restaurants serve a perfect option for the customers to grab a bite or a drink after they have enjoyed their shopping peng. As per mall owners, the food and beverage (F&B) business are one of the biggest attractions of these shopping areas.

Why are shoppers attracted to the food courts?

Availability of the best food brands and cafes under one roof helps in drawing a large clientele to these food courts. Also, there are some more attractions, like:

• Food with entertainment- Good food adds on the quality with a bit of entertainment. The right environment helps to complete an eating experience with more fun.

• A bouquet of food- A dining experience is never complete without a mix of variety. Various F&B international food courts offer the customers a wide variety of foods

• An amalgamation of International and national brands- The food lounges in malls offer most global food brands, with various local brands, under their umbrella. The major crowd puller, a food court has become an essential earning member, for the mall’s owners.

Types of formats for international food courts in a mall

The F&B range in the mall offers various formats for food lovers.

Quick Service Restaurants- They offer a standardized menu, with a faster delivery time. Mostly preferred by the customers who like to grab a quick bite, they serve with a lower ticket size.

Cafes- Offering various beverages, including tea, coffee, with some type of bakery products, a cafe is a huge hit in a mall. Serving as a small meeting place or as a rest area, cafés are generally found crowded in major malls.

Casual Dine Restaurants- They mostly offer a good quality of range with a medium ticket size. They are more formal than a cafe and may include table services for their customers.

Fine Dine Restaurants- These are full-service proper restaurants and offer various meal courses. Offering a high-quality décor with a more formal ambiance and trained staff, they generally operate with a higher ticket size model.

Pubs and Lounge- These variants serve an array of food options along with alcoholic drinks. They emphasize a high décor and ambiance, to provide a soothing atmosphere for their guests.

Value addition to the malls

Apart from serving different cuisines, international food courts help the mall in keeping shoppers around longer. A customer is likely to stick longer in a mall with a fine food court. The more time they spend, the longer they are inclined to shop.

Conclusion

A food court is an interesting segment of a mall, offering various interesting activities. A rare old concept of quick-service brands, malls nowadays offer a large and better variety of food for their visitors.