They would much rather watch a video online. Why?

Posted by ukaizen on January 27th, 2021

The rise of social media platforms like Instagram and Snap chat, where pictures and videos are the main form of communication, is another reason why video production has become all the more important. Video sharing is also quite easy, and hassle-free, thanks to sites like Vimeo, Daily Motion and YouTube. The embedded codes provided by them simply have to be copied and pasted.

Videos for advertising set alarm bells ringing as, you may think of expensive commercials you see on television. This is not the case. Any corporate video production company in Pune can make a good video for you, and once you promote it online, you can have a better reach than television. Remember, television is limited to only a certain section of audience, and viewership is limited. If you want a higher viewership, you will have to pay more. Whereas, through the internet, you can easily target and reach potential customers. You will also get measurable data when you do video campaigns. This data will help you decide future campaigns.

Videos also help a lot in marketing. Your marketing personnel can use videos to show demos of products and services. Research shows that videos are far more effective than instruction manuals. These videos can also be used for digital marketing company. There’s a paradigm shift taking place in digital marketing, and as mentioned above, videos are getting more eyeballs. So, short, catchy, creative videos will help your business a lot. There are social media platforms just dedicated to video, so, you can campaign on such sites, and gather good leads for your business.

As much as content plays an important role in marketing, video is now taking its place. After research in countries where people use a lot of social media, it has been found that people do not want to read a lot.

• Videos interact on a more intimate level. They engage more senses than content. Plus, moving images stimulate the brain more. We live in a world with short attention spans, so, a video is the better way to catch attention.

• Wonder why people prefer to see the movie than read the book? Because it is easier to remember. Our brain stores visual data better than textual data. So, it is easy to remember a product if you see a visual image (this is also a reason why companies create brand logos, rather than just text).

• In a video, you can say and show more in a short amount of time than with written content. This is one of the main reasons why communication is shifting towards video.

• Though written content is cheaper, video content prices are coming down. Companies can now choose a good corporate video company in Pune at who will do their work on a reasonable budget. And, in the long run, videos will bring in more business.

A good corporate video production company in Pune will explain to you all the processes involved in making the video. You can stay in the loop and understand the making process. You can also ask them to collaborate with your digital marketer, so together; they can strategize and make optimal videos. Or better yet, you can simply look for an agency which provides corporate video and digital marketing services. This way, you can get better deals, and they will make videos that can be used well across your digital marketing channels. Therefore, don’t wait anymore. Take the corporate vide plunge.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno statuses amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Branding companies in Pune.

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Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

BavdhanKhurd, Pune, 411021

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Joined: October 5th, 2020
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