Uses of commercial photography

Posted by Johny Dean on October 12th, 2014

Photography is the art of taking pictures of everything that surrounds us and can be performed as a recreational activity or as a profession. People who use photography as a source of income are known as professional photographers and can specialise in a certain type of photography like action photography, children photography or furniture photography.

Photographers who practise this art professionally also perform what is known as commercial photography, since their photos can be sold as any other tangible product, even though they may be solely digital. The purpose of this kind of photography is to take pictures of products, people, venues or landscapes that need to be promoted online, in magazines or newspapers, on the street or on TV.

Commercial photography has numerous uses; in general, it is considered by those who want to promote a brand through their products or services. For this, business owners address commercial photographers who take photos of some recommended items and, sometimes, of people, as well, and who edit them to look perfect, regardless of the advertising channel selected by the company.

Another use is to promote a person, such as an artist, musician, actor, chef, athlete, or even a photographer. In fact, anyone who desires to make themselves known by a large audience can contact a commercial photographer who would provide them with a very good photo that they could use on their website, social media profile, or for banners on the street.

Photographers who provide commercial photos can also be contacted to photograph food items; this type of photography is known as food photography and, just as furniture photography, it is on the rise. A lot of companies want their food products or pieces of furniture to appear in magazines or catalogues, that is why they address commercial photographers and have their products photographed by the best.

Apartments or houses are other "products" that can be photographed with a commercial purpose in mind. In fact, establishments of all sorts can have their pictures taken by professional photographers and then get promoted in specific magazines, on websites, or on TV. Guesthouses, hotels, new apartment buildings can find clients much faster by being promoted this way.

Commercial photos are also taken on catwalks. Photographers wait for the models to arrive on stage and take their photos that will be used in fashion magazines, online, in books about celebrities, on TV, or for banners. This type of photography is known as fashion photography and has always been a good method for photographers of getting fast appreciation from those who work in the fashion industry.

Photography is the most interesting art in the world or, at least, this is how we think. If you are interested in a professional photographer who can provide you with high-quality commercial photography and the numerous types of photography included in it, such as furniture photography, product photography and people photography, contact us today. Please visit our website to see our work and learn more about our services.