Tips for choosing the right promotional goods

Posted by Thomas Browne on January 27th, 2021

You are planning for an online giveaway or an upcoming trade show, and you might have considered distributing promotional products as a part of your marketing campaign. Needless to say, it’s a great idea that can positively promote your brand. But you need to select the right promotional goods to make the campaign truly successful. So, should it be tee-shirts or Richardson Hats in Ohio? Let’s find out!

Consider the target audience

You might think that evaluating your target audience is only important for the services that you provide or the products that you deal in, but that is not true. Choosing the right kind of promotional goods for your target audience also gives you a major opportunity to showcase why you are their right choice as a business. When they notice that your promotional goods are meeting their needs and their convenience have been considered, they are more motivated to give your products and services a try.

Analyzing the cost of the products

Offering promotional goods to each customer who comes into your store might make you seem like a friendly enterprise, but that will not always translate into profits. You will have to figure out the number of promotional goods that you will be able to afford. It is completely fine to advertise the products as being available for a limited number of audience. The cost is also a major factor when it is some online giveaway because you’ll have to consider shipping costs in that case.

Consider the distribution aspect

Say you are taking your promotional products to a tradeshow. It is important to have the kind of product that shows what your company stands for, but also consider how your visitors can carry or transport it. For instance, people visiting these shows make multiple stops at several tables. So, when their hands are too full of items, they might simply discard a few of them. As such, the bulkier goods will be discarded first. You might consider giving a bag with the promotional goods to make it easier for the visitors to carry around.  


Consider the usefulness of the product


Another way of making sure that the product is not discarded is to make it useful. Think about what those products are that a person will not throw in the bin or lock up in a drawer at home and never look at it again. Promotional products are all about increasing the recall value of your brand, so think of products that people would want to continue using.


Adam Grubbs Media works on a wide range of quality promotional products, right from tumblers, tee-shirts, glasses, to Richardson Hats in Ohio. Call the experts now!

Thomas Browne is the author of this Article: To know more about Richardson Hats Ohio please visit the website.