Potential Impact of COVID-19 on Wipes Market

Posted by anna on January 27th, 2021

TMR analysts suggests that the global wipes market, which was valued at US$ 34.3 bn in 2018, will rise at a healthy CAGR of 4.1% from 2019 to 2027. If the numbers hold true, the market could rise to a valuation of US$ 49.3 bn by 2027.

Growing awareness about specialty wipes rather than traditional wipes & the hygiene overview is providing growing opportunity for wipes market. Cleanliness and sanitation in retail shops and in other facilities is one of the important factors in attracting new customers and retaining existing customers. Consumers especially in food-joints remember the quality, hygiene and ambience of the place. Unpleasant experiences lead to loss of customer. Moreover the cleanliness and sanitation in schools, universities, hospitals, and public places is considered drive the wipes market.

Increase in Demand of Non-Woven Wipes

Non-Woven wipes are expected to grow at a higher speed and are expected to drive the market. Demand for such wipes is increased for household applications as a result of rising consumer awareness towards the features of wipe products. The reduction in regulations by the governments across the globe on development of textile industry and along with penetration of local players in niche market is also driving the market growth. The non-woven wipes are currently in strong competition to the woven wipes as these wipes are preferred for its usability, and affordability.

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Demand Of Disposable Wipes Will Drive the Global Market

Disposable product type accounted for the highest share in 2018. It has been observed that the usage of non-biodegradable materials for the manufacture of disposable wipes has come under the radar of environmentalists and countries with strict senvironment protection norms are increasingly demanding bio-based products. To remain strong in such regional markets, companies are innovating their products with the use of recycled fibers, natural ingredients, and biodegradable materials. Of the key applications of wipes, the household sector accounted for the highest market share in 2018 due to increase in number of users of wipes and other cleaning products for household cleaning and sanitation purposes.

From a geographical standpoint, the report examines the market for wipes in regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. Asia Pacific is having largest potential for wipes and other cleaning tools during forecast period, because of increased number of consumer for usage of product, consumer is more looking for the hygienic environment at their home. Asia Pacific region holds the largest share of over 30% in 2018. Furthermore, China is the largest consumer of wipes in the Asia Pacific. North America and Europe are the established regions with the presence of several leading vendors in the wipes market.