Search Engine Optimization ? What Is It And Why The Heck Do I Need It? Part 1Posted by Sandoval Dodson on January 28th, 2021 Copyright 2006 I.M.A.G.I.N.E. Consulting Inc. Definitions of Search Engine Optimization about the Web: ? The act of altering an internet site in order that it does well inside organic, crawler-based listings of search engines like google. ? the process of choosing targeted keyphrases in connection with a web site, and ensuring that the web page places well when those keyphrases are part of a Web search. ? Optimizing a web site with a search engines like google criteria. ? The process of improving the quantity of visitors to some Web site by ranking high within the search results of an google search. The higher a Web site ranks within the results of an search, the greater the risk that website will probably be visited by a user. It is common practice for Internet users to never click through pages and pages of serp's, where a website ranks in research online is essential for directing more traffic toward your website. I just like the last definition the most effective, nonetheless it?s still a confusing issue for a newbie marketer. Search Engines are probably the most valuable and effective way to have viewers to your site. So now that we've got the definitions products SEO is, how should we apply it to advantage in your business? First think about this question ? if you were searching for your organization, is there a right off the bat you probably did? Right, hopped onto Google or whomever you use for the browser and entered ?home-based business? or possibly ?easy business? or ?home based? or????.. The possibilities are endless, however you get my point. It?s not just YOU who may have used it either; people seek out a possibility, product or solution daily. Now suppose YOUR site is the first, or one of the 1st results the people see once they type in their request? If you are near or in the top with the list, then you've got an ?optimized? site! But can you instantly do this simply because you have a website in the first place? NO. If you're like me and prefer a ?standard? business to one started from absolutely scratch (who has some time, money, ideas or energy to start from scratch anyways?) then you come across the dilemma of being capable of ?optimize? your internet site and also have it rank higher than your rivals inside the engines like google while you don?t have access for your sites HTML files to start with. Solution? Create a doorway page, well written; with just the necessary content of your mother site in which you can attach your meta-tags and have it link to your mother site. Whoa. Huh?? I?ll break it down, but I?ll stop wasting time because this could really take all day. I suggest when the following doesn?t completely seem sensible to you, please send me a email directly for even more detail at imagineconsultinginc@. Definitions of doorway page for the Web: ? A site designed to attract Internet traffic from search engines, after which direct this traffic to another website. ? an online page created solely to achieve high ranking in search engines for particular keywords, as well as perhaps to get a specific engine. Today's doorway pages should contain valuable and useful content associated with your internet site, and turn into fully linked to your website, and are generally sometimes called "information pages." A doorway page is an actual site that you just create using Microsoft Front Page or whatever software you determine to make your web site with. Some companies provide a template type service that features hosting the web page for rather cheap pricing. Generally, to have a site hosted, regardless how bit the website is, you?ll be looking at about 0 annually, usually broken into monthly premiums of less than . Google ?doorway page generator? or even the like and research prices for what fits you. Personally, I use Microsoft Front Page and have a handy ?for dummies? book to visit together with it! You will need a domain address for your internet site, again, could be provided by your hosting provider. Definitions of url of your website about the Web: ? The "address" or URL of an particular Web site. This is also the way you describe the name that's on the right with the @ join an Internet address. For example, could be the website name of the Internet dictionary. There is surely an organization called InterNIC that registers websites for the small fee and keeps people from registering exactly the same name. Most recently, more websites is going to be allowed because of new suffixes developing. These are: You must ensure if you use a template form of program which you have the option for installing your own meta-tags. Definitions of meta-tags around the Web: ? the portion of programming allowing the article author to add text which describes the page ? HTML code designed to describe the contents of an website. ? keywords that assist search engines index and rank your website. When employing a program like Front Page, you will find the ability to ?encode? your site with meta-tags. These are placed at the very top of your site, contains certain ?key term? that are also found throughout your web site and cannot be observed through the public?s eye. Pretty sneaky eh? Again, ensure if Resources use a template type program from the web, which you can add your own meta-tags on the template. Definitions of keywords for the Web: ? To achieve a high search engine placement to get a relevant search, an online site must support the appropriate positioning and density of keyword phrases linked to the search terms used. This is really a critical portion of the google search optimization for any website. Keywords may be extremely general (?home-based business?) or very ?niche? oriented (?low start up business?). There are a few ways to travel about choosing the best keywords, and every one of them require research. For example, is an excellent online program that stops working an over-all keyword into a million other possibilities. Each possibility shows how many people use that key word or phrase monthly, providing you with a great idea from the price of that word. You generally don?t require to use a key word which has a million people searching that term PLUS a million people offering something in relation to that term ? which is WAY too much competition. Now that you have the site built, and optimized using your keywords, its time to submit, submit, submit! Definitions of google search submission around the Web: ? The act of supplying a URL to some google search to try to produce a search engine alert to a niche site or page. ? The act of submitting specific URLs to popular search engines like google like Google, MSN and Yahoo! to ensure the web page gets spidered and indexed. ? The process of submitting your Web site URL with a search engine or search directory while using intent of having it listed on the search site. Probably one of the most frustrating thing about all with this is time frame. Building your doorway page is something, submitting it is another. You submit, and generally need to wait 14 days to 2 months before your website is even listed! Then you continually need to update your website and meta-tags because the competition dictates. I recommend starting with submissions to some few in the smaller engines like google before showing up in the big dogs like Google and Yahoo (there exists a fee to submit to Yahoo, through the way). Any way you see it, you virtually have to have someone do this in your case. Google ?submit site to search engines?, go through the reams of businesses that provide a submission service and make use of your very best judgment. Word of warning: don?t discover the ?submission software? that say they?ll submit to 100?s of 1000?s of sites in your case for pennies ? they?re not really worth the effort. Expect to pay a good sum for submitting your site and research the company you choose just before making use of their services. One with the things you must question them is what ranking they are able to guarantee will result from their service; Definitions of google search ranking on the Web: ? may be the ranking of your web site or website within the search engine results, for any given search phrase inside top 20. The Ranking is simply the page make on the page your web site will probably be when the submission is complete. You must continually look at ranking and enhance your optimization because market dictates. After reading through the data provided here today, your brain is probably going hurting but I can provide a solution in a very nice, neat little package. Hire a reliable marketing firm to start up and maintain this entire process for you personally! Google ?Search engine optimization and submission services?. You?ll get a host of companies offering the service, the trick is to locate the one you?re most comfortable with the other that is within your budget. Any company worth the weight will request your data and send you a quote for services. Free or extremely inexpensive services are likely NOT likely to present you with achievement. Many companies will ? check here ? top 10 ranking within 60-90 days ? you can try this out can be good. It realistically will take that miss the engines to process and accept a submission. Any company that promises that you just?ll make XX amount of dollars in 3 months by utilizing their service is lying. A reputable firm will make no such claims. What they can have however is a ?warrantee? when you don?t receive XX volume of TRAFFIC after XX volume of days, they will refund partial or full payment of these initial fees. I?ve recently (and quite happily) paid ,000 to your company whom I found reliable, trustworthy, reputable and committed to my ranking. I especially appreciate the main one using one service that I receive using this company ON THE PHONE (basically personally). If you?re emailing for information and continually receive generic FAQ emails back, don?t use that service. You deserve personal attention, (but for the fee that I?m paying, I better receive it)! If you determine to rely on someone else ? be sure that they may be willing to assist you to accomplish your desired result. And don?t forget to admit which you?re a new and must ask, ask, ask as numerous questions as you possibly can absolutely understand the service they provide. Hopefully, by looking over this you?ll possess a better understanding of some in the ?lingo? just before talking with a real person!Like it? Share it! More by this author |