Mobile Advertising ? The Most Effective Marketing Campaign

Posted by Aaeesha on October 27th, 2014

Mobile advertising is the kind of advertising done on mobile phones. It is known to be really similar to the internet or online advertising. But, actually the reach of mobile ads is now far greater than these internet ads. This makes mobile marketing a very important technique of marketing. According to the current trends, mobile ads have been calculated to reach a total of 4.6 billion users. Internet ads have found to reach just 1.1 billion all across the globe. This is why most companies have started to use mobile ads and develop their marketing strategies targeted mainly at mobile phones. Mobile phones are known to outnumber the number of TV sets and computers and laptops used by a huge margin.

Mobile phones are portable devices that have got a whole lot of users all across. There are much more people using smartphones than computers and laptops. These small computing devices can perform all your necessary tasks, and are quite cheap as well. Mobile applications are most important for these phones. There are a number of developing companies that concentrate only on developing apps and games for the different smartphone platforms like Android, iOS, Windows, Blackberry, or Firefox OS. These apps may be paid or free. Some of them have In App Purchases that require you to pay to use certain features of the app or game.

Ever wondered how these companies make money? Well, that is the magic of mobile advertising. Advertising through your apps and games is very helpful. You earn a good amount of revenue by showing these ads.

You could find a number of companies that work for providing ads for mobile sites. These are marketing companies that help you market your brand through the mobile phones. Being very popular, mobile phones offer an excellent platform for your advertising purposes. You get to target a larger audience. Mobile ads come in different forms and styles. The most common one is the banner ad. You can see the banners on the top of the page. They can also be on the bottom of the page, in which case they are called mobile web posters. SMS advertising is also a very common one. Then there is the MMS advertising method. You could also advertise within the mobile games or apps or as full screen interstitials while a page is loading.

There are a number of rules and regulations set for ads for mobile sites. What you need is an advertising company that can help you make an effective ad campaign to reach a wide audience and also get a good feedback. Advertise your business on mobile phones to see actually how it works out.