Allentown Web Designer: Tips on Successful Ecommerce

Posted by AllmaJess on November 4th, 2014

 Web designing before and after the advent of ecommerce has been two completely different concepts. While in the period prior to ecommerce an Allentown web designer would build a website in just any way he would want to. In the ecommerce era (which is now) there is need for responsiveness more than ever before and people that deal in web designing will know that more than anybody else. The Lehigh Valley ecommerce is expanding at the pace of light and there are several people that are taking business to the higher level merely by the use of these sites.

Ecommerce has literally (and figuratively) changed the face of the web. People get whatever they wan delivered to their homes without having to leave the comforts and cushions of home. There definitely no features that can guarantee sale. But there are definitely some perks in having the website designed by a good designer that knows what an ecommerce site requires to take the business up by a level. Nothing helps more than a clear understanding of the purpose of the site. Here are some tip-offs.

Sale is the goal

Remember that ecommerce is not a review business. You do not want a prospective customer to come to your site, read the reviews on the product and take leave. Convey that clearly to your Allentown web designer. If there is something else that you need, tell that as well. Make sure that there is a clear sales pitch both in the design and the content. The purchase button should not be hiding somewhere in the corner. Use deals and discounts to lure customers to checking out.

Pros and not cons

Whichever be the product that you put up on your website will be there for sale. All you need to do is highlight the features in the product that make it sale worthy. There is no point in trying to over the top and listing some cons. While this might appear to make the item more genuine, it will do more bad to the product than good. Successful Lehigh Valley ecommerce requires that you bring out only the good in the products that you list. Take caution into not making the list painfully long and highlight only the stellar few features of the products.

Brand logo

The good thing about ecommerce is that once you bring products from different brands, there is no need to market them exorbitantly. The brands will have their own reputation to live for and you might as well escape publicizing them. All that you need to do is highlight the logo of the brand clearly of you are selling away products from that particular brand. The theory that highlighting the name of another brand will bring down the name of the ecommerce store is lame.

Discounts, freebies and free shipment

These are precisely the three things that customers want from ecommerce stores. While there are several other things that you might offer, discounts and freebies might be a great way to beat competition from other sites. Offer free shipping only if it is feasible and do not make it mandatory. Ask the Allentown web designer to keep the checkout design simple and free from unwanted complications.  

In need of an Allentown web designer? Embark on your Lehigh Valley ecommerce project with us.