Influencer marketing trends for 2021

Posted by pkaizen on February 1st, 2021


Influencer marketing is a new type of marketing where a digital marketing reach in Pune or a branding agency in Pune would focus on using the popularity and reach of trending/popular or influencing leaders in the market to convey your brand’s message to the larger audience. It means rather than reaching the audience directly, you as a digital marketing agency , would pay market influencers to get your message out in the public in an effective way.For better effectiveness and more reach, influencer marketing companies run social media marketing or content marketing campaigns simultaneously. This supports the influencer marketing.

Top Influencer marketing campaigns to follow

1. Conduct Giveaways

Marketers use many social media tactics and run multiple campaigns on social media. Out of all these campaigns, giveaway campaigns attract more attention as it brings in mutual benefit and is simple and tempting. Giveaways help in creating the expected brand awareness.

2. Social Media Takeover

As the name suggests, Social media takeover is done to connect with the audience and increase brand exposure. Marketer partners with a social media influencer whose image matches the brand.

3. Affiliate marketing

Affiliate marketing is another form of partnership where you promote products either onsite or you redirect traffic to your website. When visitors happen to purchase the service/product through the affiliate link, the partner will get paid or rewarded as per the terms of the agreement. And the influencer also earns a commission on the purchase made for leveraging their content and influence. Here, both the parties enjoy a win-win situation.

4. Brand Ambassador Programs

Brand ambassadors are people who are ready to promote your products/services. These people have a market reputation and they patronize your offerings. This is done to take the influencer marketing game a notch up.  A brand ambassador shall share images, posts, videos or any other form of content related to your offerings on a regular basis. Brand ambassador is the core face of your offerings for the decided duration.

Fascinating Influencer Marketing Trends of the year

  • Influencers will focus more on audio visual content.
  • Introduction to the ‘Computer Generated Imagery’ or CGI influencers.
  • New influencers in town: Your employees.
  • AI will impact influencer marketing and marketing overall.
  • Companies will prefer influencers with similar value systems to get more sustainability in terms of content and reach.

About Us 

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after,corporate video production company in Pune.

Contact Us 

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

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Joined: December 3rd, 2020
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