3 Tips To Improve Your Facebook Ecommerce Campaign
Posted by Ganesh Mane on February 1st, 2021
Without a Facebook ecommerce campaign, your business is either not going to generate a customer base through offers such as free ebooks, or/and, your business is not going to generate sales.
Facebook is a fantastic platform for getting people to convert and when you know how to track your conversions. Another great advantage is to use Facebook when creating ecommerce marketing campaign. You will find it very easy to keep track of what ads are working and what isn’t.
Pick The Right Conversion Event For Your Business
Here is a list of the custom conversions you can choose from:
Chances are, your add to cart or initiate checkout options have more data against them and likely more than 50. That way, Facebook’s algorithm will tend to provide you with better results.
Know Your Custom Journey Like The Back of Your Hand
It’s unlikely that you will find a customer who is willing to buy on the spot from you without being wined and dined a bit.
The analogy of the couple who first meet and proceed to get married is the perfect example for explaining this point.
Person A and person B have just met in a nightclub
Learning about your customer’s journey increases your chances of success on Facebook. How? By creating specific campaigns/ads for where the buyer is at for example somebody who is looking to move house could be delivered an ad from a removal company with a removal checklist.
Use Lookalike Audiences To Scale Your Conversion Campaigns
Here’s where lookalike audiences come in to play.
And they’re perfect for scaling your campaigns in order to reach those customers who may not have heard of your brand.
P.S. If you want to really make the most of a lookalike audience, create an audience based on people who have already purchased (if you have the data).
There You Have It…
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About the AuthorGanesh Mane
Joined: January 27th, 2021
Articles Posted: 125
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