Great Web Content ? Higher Search Engine RankPosted by Nick Niesen on October 26th, 2010 Here?s a scenario you don?t want to happen: You?ve also gained a few quality inbound links via reciprocal link partners and writing a few relevant articles that have inbound links pointing at your target page. The search engines have rewarded your efforts by giving you a top 20 listing this popular search term. You notice an increase in traffic to this page. No doubt due to the exposure in the SE?s. After a few days you notice your page is dropped like a hot potato and your top 20 ranking is gone you?re now on page 11 buried... never to be found! Lets back track to see what might have happened. 1. Web surfer types in your popular term into the SE (MSN, Google?) (great!) What happened? You did everything correctly in leading the visitor to your page with good keywords and offpage optimization, but they left because your web content was not compelling, relevant or interesting enough to grab and keep their attention. You will eventually lose SE rankings if the major SE?s detect this pattern of visitor behavior, that is, where the visitor finds your site through legitimate keyword search yet quickly clicks back to the search results page and continues looking. Why? Because the SE?s will deem your pages not relevant for that particular search term.
There is an art to writing content to pre-sell your visitors? Here are a few tips: Stress the Benefits Early What you say will greatly effect if the person stays or leaves your web page. This seems like the most obvious thing yet so many web sites get it wrong. You must quickly within the first few seconds (remember this is internet time) establish the benefit of whatever your page is promoting?and how it is useful to the visitor. Read Your Page From the Visitors Perspective Sure you understand what you are saying, you wrote it! But is it really clear to a first time visitor? Strive to make the complex sound simple?that's what communicating is really about. Hopefully your website topic or theme isn't about something inherently complex however you still need to stand back and reread it. These are just 2 important and effective methods of creating better content. Like it? Share it!More by this author |