How to Design an Impressive Brochure?

Posted by Rahul Shah on February 3rd, 2021

Brochures are an integral part of the traditional printed marketing collateral, despite the growing popularity of online marketing initiatives. A well-designed brochure is very much a collectible item, not only for its captivating visual effects but for loads of product-specific information featured in it. Printing brochures help capture the attention of potential customers, especially in the case of small and emerging businesses that are on a tight budget. Brochure design and printing are both effective and pocket-friendly. They focus entirely on the business and its offerings, thereby getting the undivided attention of all potential customers who browse through them. The key, however, is to make the content both interesting and informative, supporting it with appropriate images, and including a call to action. They are versatile pieces of printed information that can be used for promoting almost all types of products and services, and in different venues, right from reception desks of offices to promotional events. Effective marketing campaigns are all about customer interactions. Brochures are simply just another way to interact with customers and generate leads for the sales teams to follow up. Therefore it is very important to design brochures impressively, making them as interactive as possible.

Most businesses hire professional brochure printing services to get their desired output. These professionals help businesses design and print an effective brochure that yields them the desired results. As a marketer, your aim should be to make your brochures as captivating as possible by including elements of interactivity. The more conversational your brochure's design will be the more appealing it will look. Your ultimate aim is to make sure that people possess the brochures and refer to them as and when the need arises. So, it is important to make it worth possessing by getting it printed from a good online brochure printing service that promises high-quality and low cost.

Before you get a brochure printed for your company, you need to know the nitty-gritty of how an impressive brochure can be designed. Although there are many ready-to-use brochure designs online, you need to understand the basic elements involved in brochure designing to customize the designs according to your need. Brochure design is not entirely limited to the images or layout that you want to use. Rather, it is a mixture of elements working together in harmony that makes your brochure effective. Elements such as the font you used, the content, and even the type of paper on which you print your brochure should be given careful consideration during the planning stage.

Here are some tips to design an impressive brochure:

1. Set your objective: The first and the foremost thing are to set an object for the brochure printing. You need to understand the purpose behind printing brochures. Only when you know the ultimate goal, can you go ahead with the rest of the things. All the other elements of designing will revolve around the objective. Your purpose will decide the number of folds, content, images, and call-to-action words. 
2. Decide the number of folds: The number of folds is a very crucial decision to make. This factor controls how your product and the service information is presented to your target audience. Always choose a fold that compliments the type of content that you include in your brochure. If you want the recipients to go through the content in the order that you have thought of, you must go with a brochure that folds open to reveal each step sequentially.
3. Decide the content and review it: Once you know your objective, the space you have to communicate that objective, it is time to decide the content. A well-designed brochure has balanced content. Neither too much text nor too many images, just the required quantity leaving out proper negative space to make it more readable. How the content is presented is also important and that is why you must review your copy concerning your readers. You have to give valuable information in a short amount of time.
4. Choose the font and theme: The ultimate aim of designing a brochure is to make it as readable as possible. Therefore, use fonts that are easily understood and avoid usage of fancy font types. Make sure the sizes of the fonts are neither too big nor too small. Use a proper color theme that goes well with the objective and enhances the readability of your brochure. Avoid using colors that are not pleasing to the eyes.
5. Select paper stock and coating: Consider the paper stock your brochure is printed on, as well as the coating that you can apply. These factors influence the perception of the customers about your company. A brochure with thicker paper stock and a glossy or matte coating will be perceived as more valuable than one with thinner stock. Your choice of paper stock and coating will also affect durability. Heavier stock usually lasts longer than lighter ones. The coating can protect your brochure from smudging and abrasions. It will also make your colors more vibrant. These options can make your brochures shine.
6. Use high-resolution images: This is something that is a must. Everything done earlier can go in vain if the images used are blurry or jagged. Therefore, always use high-resolution images.  For effective brochure design, image quality is very important. If you are going to use product images, make sure that they are arranged in a visually appealing way. Hire professional photographers to ensure the quality of your product presentation.
7. Include a call-to-action: This is the most important part of the brochure. It is the part where you direct your readers to an intended action. Tell them what you want them to do once they finish reading the brochure. Whether it is to buy your products, check out your website, or avail to your offers or anything like that. It is important to include a call-to-action to bring the recipient back to you as a customer. It should be placed in such a manner that it is highly visible and readable. Be specific with what you want your readers to do. Include incentives like a coupon or a special promotional discount that will encourage them to take up the action after reading the brochure.

If you wish to make your company brochure a masterpiece and are looking for a brochure printing company online, then PrintStop is the right place to trust. To make your job even easier, visit PrintStop’s online storefront to get an exceptional brochure design that goes well with your business’s image.

PrintStop is an online printing company that has a wide range of customizable promotional tools such as brochures, flyers, and banners to help you attain maximum marketing goals. They offer brochure printing services to small and large businesses. You can buy high-quality efficiently designed brochures online at the ease of your home. Go to their website and browse through their free brochure templates or upload your design on the website and place orders for as many as you want. They also have a price calculator on their online storefront to let you know about your overall expense. PrintStop provides the best brochure printing services in India.