3 Things You Need to Absolutely Avoid While creating Effective Video Content

Posted by pratik mache on February 3rd, 2021

Video marketing is undoubtedly one of the most effective means to reach your target audience. It’s all about the content and the content marketing plan that you deploy which matters to any b2b marketer or digital media marketer. Video marketing is a great choice when done the right way, but did you know that at times it can go wrong too. If not done the right way or if one neglects certain aspects in video marketing it may not bring the best results.

Here are the things that you should avoid at all costs to make video marketing work for you at any given point of time.

Lengthy videos:

The first thing you need to do is produce videos that are concise, to the point and the ones that aren’t too lengthy. Creating videos that have longer duration can possibly compel your viewers to go away instead of staying glued! This will not help you achieve your goals with the help of power of video marketing. Content that is concise and tells the story quickly is what the audience loves to see. While creating niche videos, the length matters a lot and it is indeed very crucial for success. If there’s a lot of content, you can probably have a series of videos in succession instead of having one lengthy video.

It is necessary to tailor your video to the optimum length that is necessary to give out the most critical information and nothing more; just one thing at a time. As per research it is found hat videos that are of 2 minutes duration get the maximum engagement. However if you have created anything that is around 6 minutes or more this is another optimal level for users to stay glued. Not to mention that the content needs to be highly interesting and exclusively engaging too.

Irrelevant content:

There must be a purpose for why you planned to have videos in the first place. If you are still figuring out why; then you first need to set the objectives of video marketing and align it with your business goals. This is important because if you are clear about the goal you will have content that is more aligned with the goals. For example if yours a b2b lead generation organization; it would be great to have thought leadership interviews; videos that contribute to help establish trustworthiness and credibility with your prospects.  

Similarly; the content in the video can make sense when it’s relevant and is served to the right audience. If the content is irrelevant, users would not want to come back for more.

For companies who are engaged in lead generation, demand generation, email marketing need to use videos wisely.

Unprofessional Editing:

This one might sound like less important, but it is amid the top 3 things to be avoided. Unprofessional editing often points out to being careless and putting fewer efforts in the video. It can also mean that the company is not serious about creating good content. This can hamper the brand image if the editing makes the user rethink about reliability factors. It is therefore important to have professional editing as a part of the video activity that you plan.

Video marketing is a great way of publishing content online and it sure will bring great results. But if it is not done with all the efforts required, it may not bring the optimal results that you are expecting.