5 CRO Strategies You Can Implement On Your Site Or Shop TodayPosted by Ganesh Mane on February 4th, 2021 5 CRO Strategies You Can Implement On Your Site Or Shop Today Web design is all about facilitating user behaviour. The goal is to break down all barriers that can prevent the user from performing the desired behaviour. Working with CRO can be compared to decorating a physical shop. Many shop owners put a lot of time and energy into building their store so that visitors get a good experience, which in turn will make them buy from there. Below, we present to you 5 CRO strategies that you can readily implement on your website or webshop today. 1. Don’t be afraid to display your prices Despite this, you should try having visible prices on your B2B site to test if it provides more customer inquiries. If you are afraid of scaring off potential customers with visible prices, consider whether they ever were potential customers if they weren’t willing to pay the price for your solutions anyway. If, after a test period, you find that you converted better when you did not have visible prices on your website then you can just revert back to the old design and keep the knowledge as a lesson on what works and doesn’t work on your site. Take a look at Morning Train’s site – when you click around, you will quickly notice that many landing pages contain pricing tables. Web design, web development, online advertising etc. are not tangible products and as such many people have difficulty assessing the price of those kinds of services. The pricing table thus helps visitors decide whether they are ready for Morning Train’s services (and their prices) or not. 2. Don’t tell about your products – show them B2C products are usually consumer goods that do not need any further explanation. Here, however, you can try to raise the conversion rate by displaying more images in addition to the official product photos, which are taken in artificial light and then subjected to post-processing. 3. Sort your products after your customers’ need We have all tried visiting a website with product categories with minimal distinction. This makes it difficult to assess the difference between different products (B2B). Also, it can create frustration when you are unable to find the products that you are actively searching for (B2C). And as soon as the slightest bit of doubt/annoyance appears in the user’s mind, you reduce the chance of a conversion. 4. Limit options as too many can lead to indecision Though many wouldn’t consider it problematic to have many products in a webshop, it can have a negative impact on the conversion rate if there are too many available products. This is because we, as humans, are unable to handle too much information. It is a behaviour that stems from our ancestors for when they roamed the earth, an extensive decision-making process could result in certain death. Today, we still act on our cavemen impulses and when it comes to decision making, we are still very much influenced by the instincts we inherited from our ancestors. You can counter this mental limitation by limiting the range of products on your webshop. How low the limit goes is up to you to find out through the data you collect about your CRO efforts. 5. Never give customers new information during checkout Here, new information about, e.g., freight or returns can instill doubt within the user, because now he or she must process new information. Here, the primitive side of the brain activates, and when we experience doubt, our instinct tells us we must stop what we are doing. So, make sure to give your users all the information they need so they feel safe and secure enough to put their money in your shop. You can do that by mentioning the most important terms and conditions on the product pages. You can also make a bar below the menu and lists the most important terms and conditions here. Learn Digital Marketing From The Digital Sandbox Digital Marketing Institute in Pune To know more about our digital marketing institute in pune please click here https://www.thedigitalsandbox.org Like it? Share it!More by this author |