Impact of the COVID-19 outbreak Strapless Backless Bra Market

Posted by anna on February 4th, 2021

Strapless Backless Bra: Introduction

  • Strapless backless bra is a type of innerwear designed to support and cover the breasts. Strapless backless bra, also known as stick on bra, sticky bra, or adhesive bra, are generally used when women wear backless dresses and low cut or off shoulder necklines, to avoid visible shoulder and back straps of regular brassiere. These are usually made of silicone, polyurethane, or similar material. Increasing fashion trends and growing usage of fancy outfits is expected to significantly drive the demand for strapless backless bra.

Rising number of working women to drive the market

  • The growing number of working women is likely to boost the market for strapless backless bra. Working women have enough spending power and are more likely to use these strapless backless bras while wearing off shoulder and low cut dresses. Rapid urbanization and changing lifestyle of young millennial has increased the ratio of clubbing and night parties, which is a major reason for the usage of fancy outfits by young women, thus indirectly affecting the strapless backless bra market.

Availability of low cost alternatives to hamper the market

  • The price of strapless backless bras is much higher than other products available in the market which can restrain the use of these adhesive bras. Low cost alternatives are available in the market such as transparent strap bras and strapless tubes. Strapless backless bras cannot be afforded by everyone due to its higher cost, which is likely to hinder the market during the forecast period.

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Increasing trend toward the beauty and fashion industry to positively affect the strapless backless bra market

  • The explosive growth of the beauty and fashion industry especially among young girls has led to the development of strapless backless bras. This factor is expected to boost the growth of the market. Moreover, companies are focusing on innovations in adhesive bras, which is expected to positively impact the market. Increasing trend of beauty pageants and rise in fashion shows and beauty contests has increased the demand for fashionable outfits which ultimately drives the use of strapless backless bra.

North America to Hold Leading Share of the Global Strapless Backless Bra Market

  • In terms of region, the global strapless backless bra market can be divided into North America (NA), Asia Pacific (APAC), Europe (EU), Middle East & Africa (MEA), and South America (SA).
  • North America country-level analysis includes Canada, the U.S., and Rest of North America. Analysis and forecast of the strapless backless bra market in Asia Pacific features India, China, Japan, and Rest of Asia Pacific. Similarly, Europe includes markets across the U.K., Germany, France, and Rest of Europe. Middle East & Africa includes the strapless backless bra market analysis and insights for South Africa, GCC, and Rest of Middle East & Africa. The South America strapless backless bra market can be studied for Brazil and Rest of South America.
  • North America dominates the global strapless backless bra market due to increasing consumer preference for fancy party wear and growing participation of women in the fashion and beauty industry.
  • This market in Asia Pacific is projected to expand at a rapid pace during the forecast period. Increasing demand and changing consumer preferences is anticipated to drive new product enhancements and innovation in the region.

Key Players Operating in the Strapless Backless Bra Market

The global strapless backless bra market is highly fragmented. Key manufacturers operating in the global market are:

  • Groupe Chantelle
  • Hanesbrand Inc.
  • Jockey International Inc.
  • L Brands Inc.
  • Fruit Of The Loom, Inc.
  • MAS Holdings
  • Phillips-Van Heusen Corporation
  • Triumph International
  • V.O.V.A
  • Wolf Lingerie Limited
  • Kohl’s, Inc.

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Joined: March 23rd, 2020
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