Only One Purpose, Satisfaction,We Do Better,Believe It Or Not

Posted by Seth Mickelsen on February 7th, 2021

Well known for his sculptures, Hong Kong-based artist Michael Lau is soon to take his creative style over to puma online outlet, the brand inviting him to design atop the frame of the iconic Puma Suede. Part of a string of collaborations, which spans nostalgic takes by Nintendo and neon-tinged colorways by Mirage Mox, the release will likely arrive later this month despite the playfully written sample hangtag. As it draws inspiration from Lau’s personal work, the colorway leads with a bold, auspicious reds, its shade constantly alternating between dark and light as it dresses throughout the upper.

With the ever-growing popularity of e-sports, footwear brands have jumped on the gaming trend with unexpected collaborations that appeal to a newly-formed niche audience. puma suede classic has been developing its presence in the online gaming sphere, already having multiple global e-sports organizations as partners such as the Gen.G and Cloud9. However, this doesn’t mean it’s game over when it comes to embracing the retro era.