Posted by Jennifer on February 8th, 2021

Instagram Stories, which initially began as a direct rival to Snapchat, encourages you to post several images and videos outside of your standard Instagram profile page that play together in a reel. Like Snapchat, after 24 hours, stories vanish. However, Instagram has recently introduced the option for users to save stories to their highlights, making it easier for fans and followers to view the story right after the 24-hour expiration.

Including up to 400 million active users per day, Instagram Stories is a massive opportunity for companies or brands to drive interaction. In reality, 25 percent of Gen Z and Millennials are actively searching for Instagram Stories to inform themselves before shopping while contemplating a new product to purchase. As engagement and ROI continue to increase with Instagram Posts, the site is continuously pushing out new story features for marketers to engage their audience more. A great chance to use these latest features to boost your Instagram Story plan in 2019 is presented by the new year. 

Some Fresh Collection Ways

Initiated just some time ago, Instagram now allows your fans the opportunity to share directly in your stories and get input.


Instagram plans to innovate new feedback loops, such as polling, the swipe meter, and most recently, questions for Instagram Posts. With polling, by asking them to have input, you can quickly survey and get to know your audience better. You only get two available choices with Instagram Story Polls to formulate the responses. The use of polling is a very easy way to gain insights from your supporters easily that can help your team make crucial business decisions.

For starters, you might use Instagram Story Polls to gauge the general interest of the product or expectations within your user base if your brand is thinking about potential product lines to pursue.

Swipe Meters

Stepping away from the traditional polling 'yes/no' style, the swipe meter and questions enable customers to get even more comprehensive answers. The swipe meter, which is an emoji-sliding scale, makes it easier for you to get a better understanding of how much something the users want, need, or desire.

You can pick the particular emoji that respondents can use as a marketer to input their response, which means that you can modify the overall look and sound of the survey, placing it in context with the content. For instance, to evaluate how the audience feels about a new product or to join people in a meaningful and timely discussion, you can use a swipe meter.

Sticker Questions

In terms of just how visitors can provide input, question stickers provide the most freedom, allowing them a free text box to respond to your question. Instagram question stickers will help you get to know your fans by beginning a dialogue that carries over into your direct messages, a very critical 1: 1 conversation.

You will want to collect input from your followers if you already have an upcoming product or service announcement. Question stickers make this very thorough, free-form input to be received. The question sticker, however, does not just have to use this as a discussion. Instead, question stickers can be used to drive enthusiasm and interaction in other innovative ways, including a running race.

Improving Instagram Marketing Campaign with Additional Features

In addition to acquiring input from your supporters in Stories, there are also other ways for your brand to fuel engagement and raise ROI. And with Instagram being the social space's engagement type, not engaging in your 2019 Instagram plan leaves lots of chances on the table.

Swipe Up

The Instagram "Swipe up" feature is one of the many ways that Instagram rewards marketers on their channel for growing an audience. Links must be included in your stories for brands with even more than 10,000 followers, which users can then "swipe up" to access.

To encourage followers to click through, you can prompt website visitors, a particular product page or maximize the potential of your link with special offers and promotions. In a text overlay on any images or videos, you should also combine strong calls to action with your URL so that consumers understand exactly what they're going to get from swiping up!


By manner of stickers or directly in the text, hashtags can indeed be positioned in stories. In contrast, via geotags in stickers, you can also tag locations. There is no guarantee that in the hashtag aggregation, your content will be highlighted-it depends on the quality and commitment of your underlying content.

Hashtags, however, if included by the aggregation engines, could help you expand your reach and attract views beyond your followers. It may take some testing to find the right hashtag strategy for your story content.

Hashtags are among the most simple ways to conceivably develop your audience, whether this is utilizing hashtags for a particular campaign, claiming control of an existing hashtag, and using it consistently, or hashtagging everything in your story content to develop a distinctive brand voice.

Refer to Post.

Instagram launched a new feature in Spring 2018 that allows you to upload every public post with your story. Brands will also use Instagram Stories to help push their feeds to traffic.

Furthermore, the opportunity to spotlight a post through a story creates an effective viral discovery tool for writers who can now invite fans to reshare their posts easily rather than trying to copy and upload them awkwardly. Having your fans post content on your behalf will help to organically expand your influence. Using your product or service, you can even highlight your fans.


Mentions can sound pretty simple but helping to improve your interaction and extend your influence is still a very effective way! When followers in their stories reference your brand, their followers will be introduced to your brand and will find your feed from the post. Also, on your own story, you will be able to share their story material, which is a perfect way to share testimonials and build social proof.

Going shopping

If you already have an e-commerce website, you would like to establish your feeds and experiences for Instagram Shopping. With so many prospective shoppers looking to social media for pre-purchase analysis, shopping stories are a perfect way to inject yourself into the path of the customer. Consumers, all without leaving Instagram, will find, read about, and buy your creation. In comparison, you can also use shoppable stickers in your stories to push traffic to your items, even with fewer than 10,000 followers, if you are a smaller brand that is unable to take advantage of the Story swipe ups.


View Instagram stories anonymously on insta story viewer. You can get the ideas by watching different content people posted on Instagram. You can even download them and save them for later use.

Link Source: https://salespk.mystrikingly.com/blog/learn-exactly-how-are-instagram-stories-worth-posting

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