Choosing an Address Verification Solution

Posted by dunitzsantrino on December 22nd, 2014

Incorrect postal addresses result in wasted labor costs, undelivered products, and returned packages. The solution for correcting this problem is an address standardization software to parse, standardize, verify, and cleanse address data. During the verification process, postal addresses are matched against authoritative postal databases that are regularly updated to ensure your addresses are valid and deliverable.

When companies employ an address standardization software, they ensure that packages and shipments will arrive at the right address and there will be no costly returns.

In addition to desktop software and local APIs, a number of companies now offer address standardization cloud services which offer greater convenience for users. These Web-based services are easy-to-use and require little initial effort to get up-and-running.

The great advantage of an address verification Web service is that it is more user-friendly in comparison to employing address verification software. Software, for instance, must be managed by technical-minded employees who can manually handle periodic software updates. Companies that go with a Web service, however, do not have to concern themselves with updates, which are performed automatically.

In short, whether an organization chooses a Web-based address verification solution or a software version, the benefits of maintaining accurate, updated address information include improved shipping processes, enhanced customer profiling and targeting capabilities, and happier customers.