Selling at Craft Fairs
Posted by Johny Dean on December 27th, 2014
Country shows and fairs provide the great opportunity of selling your products and attracting new customers. By offering a wide range of products to the local community, crafters can overcome their competition and build their own brand. However, success also stands in some other secret tricks when going to a craft fair.
Selling your products online may be the latest trend but nothing compares to seeing the customers purchasing something directly from you. You get to see their reactions and connect with your clients when you sell your products directly. If you do not have a store and you do not plan to expand your business to in-store selling, but you still want to give it a try, craft fairs might be the answer you were looking for. It can be a wonderful and rewarding experience for you!
But success only comes if you know where to look for it. Do not imagine that picking a craft fair from a listing of country shows and fairs and then arriving there with your products and the booth you have purchased would do the trick. Sometimes, you can end up spending more on setting everything up rather than actually having a profit. And the goal of any vendor is to become more successful, but in order to succeed you need to learn a few tricks.
First of all, you must pick the right craft fairs. Not all of them are enough well promoted and the only way you can actually get to know if they are successful or not is to attend them yourself, as a client, in the first place. Talking with the people behind the booths at these country shows and fairs will give you an idea of how it is like to participate as a seller. Moreover, make sure that the fairs that interest you the most are well advertised. If you see posters in the city, ads in the local newspapers and news on social media, then you can be sure that the craft fair is well advertised.
But participating at a popular craft fair will not be enough. Your booth must rise to the expectations of your customers. In fact, the way you display your products is actually much more important than the products themselves. It is a mistake to believe that the products will just sell by themselves. Making that extra effort to display your products in a nice way will be exactly what you need to get ahead of your competition. Remember that there are plenty of people with pretty things around and your goal is to be better than them!
If you are interested in participating at some of the most craft fairs in the UK, Oakleigh Craft Fairs has been at the top of the industry for more than 30 years so far. Their country shows are organized with passion and understanding of the event planning business and that is the reason why everyone enjoys the excellent products sold at their fairs and the fantastic entertainment they provide.
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About the AuthorJohny Dean
Joined: January 21st, 2013
Articles Posted: 4,392
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