How Electronic Shelf Labels are transforming modern supermarkets and convenient

Posted by Ajinkya on February 10th, 2021

Electronic Shelf Labels (ESLs) are used by retailers to display product pricing on closed shelves. An electronic shelf label (ESL) system automatically updates the product price when a price change is detected from a remote control terminal. In most cases, electronic display units are permanently attached to the front of retail shelving systems. Electronic shelf labels provide several advantages for manufacturers and retailers. Product pricing is updated at any time during the day using a single-board computer terminal or remotely over the Internet. Retailers can use electronic labels to add product information such as product name, description, manufacturer's part number, price, and availability.

Most display units come with software that allows data to be customized, thus giving details that are tailored to individual needs. Electronic labels for sale provide additional benefits for businesses such as product introduction and maintenance tracking, inventory control, and pricing. Electronic shelf labels provide additional functionality for the user by adding application software such as a barcode scanner, cash register, printer, or recognition system for gift cards. This can improve sales by reducing lost sales due to incorrect or missing product. The ability to add application software makes the labels more appealing to customers. For instance, if a customer enters a product code for a pen, although finds out it is a pair of running shoes, she will not miss it if she has applied the correct code for a running shoe.

Electronic Shelf Labels have several advantages for retailers. The primary advantage is the direct access to shelf-space, which can provide important information to customers. If a retailer only uses standard sizes printed on printed labels, then the product information and price may be displayed in long vertical lines on all shelves in the retail environment. With electronic shelf labels, retailers can provide clear, legible product information that is easy for the customer to find.

A second advantage to electronic shelf labels is their ability to display data in real-time. Product information is updated automatically with new product information as it is entered into the database. Retailers can choose which data to display in real-time; the product information can be changed as new products are released. If a product has already been displayed in real-time, then that information is re-pasted to the new display.

Price is one of the main reasons that consumers buy goods. A major benefit of electronic shelf labels is their ability to display pricing information. Electronic shelf labels can easily display current wholesale and drop-ship prices. Customers can also be alerted when new products are added to the inventory. Current pricing information and historical data can help the retailer make product adjustments quickly. Most modern e-commerce websites use electronic shelf labels. These websites allow for the quick and easy transfer of product information from a computer to a customer's hand. Furthermore, many retailers use customer reviews to enhance customer service and overall shopping experience. Product reviews allow customers to post their opinion about the products. This feedback system is becoming more popular among retailers, as most consumers appreciate being able to share their experiences online with others.

Read More @ https://www.linkedin.com/pulse/how-electronic-shelf-labels-transforming-modern-supermarkets-k/