Web Design and SEO: Best Practices to Boost Rankings with a Great Design

Posted by Vogel Digital Marketing on February 10th, 2021

Web design and SEO have an undeniable connection that must be considered whether you are building your website for the first time or having it redesigned. It is essential to have an SEO-friendly website, which will enable a search engine to read its pages and explore them with ease. In other words, the search engine must understand the contents of your website to get the correct ranking and become visible in search results pages. To avoid the guesswork, consider working with a seasoned SEO company in Houston that understands the link between optimization and web design.

The importance of web design

Think of your website as the heart of your digital marketing. So, it makes sense to ensure that it gets enough traffic from organic search. Besides making sure that the SEO works correctly, you need to check the way it looks, particularly its overall aesthetics, navigation, and how it appeals to your target audience. If it is difficult to navigate, not aesthetically pleasing, or inappropriate, it is time to engage a custom web design service from Houston to revamp the site.

Know the best practices

Only a reputable and experienced provider of custom web design and SEO in Houston can apply the best practices for designing an attractive, SEO-friendly website that can rank well. Here are some of the things they can do:

• Mobile-friendly designs – As more people are looking up businesses through their mobile devices (i.e., smartphones), the more you should consider designing a website that can load, appear, and function correctly on these devices.
• Page speed optimization – An SEO-friendly web design must ensure quick-loading pages, even when the user's internet access is sluggish.
• Ensure usability – Web usability looks into page speed, device-specific design, and design conventions, with consideration to the end-user.
• Content marketing – The SEO Company in Houston will ensure that your website can present itself well to your target customers through search engines and effectively engage and convert those customers. The website should have awareness content (i.e., informative articles, blog posts, FAQs, guides, and webinars), content that can push customers to make an informed buying decision (i.e., user guides, product demos, case studies, and information on the product or service), and content that can encourage a lead or sale (i.e., free trial, reviews, and testimonials).

About the Company:

VOGEL DIGITAL MARKETING provides digital marketing services, strategies, and resources that help you reach your customers and enhance the branding of your products. The company offers website services that give your website a boost.