Facebook Live Best Practices to Boost Views & Engagement

Posted by zapviews on February 10th, 2021

Facebook Live Best Practices to Boost Views & Engagement

Since the meant dying of Facebook natural attain,zapviews social panel  business owners and marketers have scrambled to find new approaches to drum up perspectives for his or her Facebook pages.

The result has been greater manufacturers investing in paid Facebook Ads to gain visibility on Facebook.

But one Facebook function that has high-quality reach ability is possibly one of the maximum underutilized:

Facebook Live movies.

If you’re capable to triumph over degree fright (and use the quality practices mentioned on this manual), you’ll discover Facebook Live to be a powerful tool in relation to boosting engagement and producing leads.

Consider how most of my Facebook Live motion pictures rack up 300+ perspectives even as my enterprise Facebook page is lucky to get over 50 impressions on a unmarried post.

1. Choose Your Topic

Now, I’m partial to impromptu Facebook Lives but I see the exceptional outcomes after I plan out my subject matter in advance.

This is typically primarily based on a topic that’s of interest to my audience.

Often, I will ask my fans at once what they would really like to listen me talk about on Facebook Live.

In the past, the topics have ranged from “How to Come Up with Engaging Blog Post Ideas” to “How to Use Pinterest to Get More Traffic”.

Do you want your followers to see you as an authority on a specific topic?
Do you need them to join your provide?
Make sure you hit “play” with a reason!

One seasoned tip is to observe up along with your fans again to invite them what questions they have got approximately your preferred subject matter.

This will assist you give you your essential speakme factors and get your followers inquisitive about listening to your solutions in the course of your Facebook Live.

2. Build Some Hype

Facebook Live is sort of a house birthday party.

Some humans will show up unannounced, however most will need to be invited.

You don’t need to host your “party” and no longer have any visitors (i.E., visitors).

Awkward!

That’s why you have to increase some hype earlier than you clearly go stay.

I propose doing this approximately per week earlier than you propose on going stay after which once more a few days before the occasion.

Give your fans a while to get excited and add it to their time table.

I endorse posting for your non-public profile and your business web page pronouncing the fact that you'll be going Live, what topic you will be covering, and the date and time.

You also can supply followers every other danger to ask questions that you will deal with all through your Live.

3. Gauge Interest with Comment Ladders

One way to construct some hype is to apply a method known as “comment ladders.”

This is in which you post some thing (in this example, your announcement approximately going Live) and ask fans to remark if they're interested.

It may seem a touch corny at the beginning, but it's miles powerful in drumming up engagement and getting your publish picked up by way of Facebook’s set of rules.

That manner, extra humans will see your publish and be inclined to track in.

Simply publish some thing like:

“Going Live on [day] at [time] to speak about [topic]! Who desires to music-in? Comment “I’m in!” below.”

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four. Send Reminders
If your comment ladder changed into a hit, you ought to have a list of folks that are interested by looking your Live.

About an hour earlier than you’re because of move Live, non-public message the humans on your listing to remind them that you’re going Live.

You might also tag them in your video so that they’re notified right away.

This may also look like overkill however I guarantee you that I have had extra people say “Thank you” for the reminder than cuss me out (sincerely, nobody has accomplished that).

If human beings are interested in what you've got to mention, they’ll admire the nudge.

5. Organize Your Content

Whether it’s a webinar, a YouTube video, or a Facebook Live, no one likes a video that rambles on and on.

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To keep away from uninteresting your target market to tears – or dropping them after only some seconds – make sure you've got a few company for your content material.

I try and stick to three-5 principal talking factors and no longer cross over 45 minutes on digicam.

I’m clean from the get-pass what I am going to be talking approximately so visitors are inclined to paste via until the quit.

You’ll also need to plot for whilst you're going to make your “pitch”, when you have one.

This doesn’t should be a hard promote, it can really be a lead magnet, however you want to give viewers a teaser in order that they maintain watching till you make your offer.

For example, I may say, “Today I am talking about the three largest errors SEOs make with their content. You’ll want to avoid these so your content doesn’t bomb. At the end of this video, I’ll be sharing a loose aid for a way to create your high-quality search engine optimization content material ever!”