Pinpoint Web Users with IP Address Locator
Posted by dunitzsantrino on January 5th, 2015
An IP address locator identifies a visitor's geographical location with lookup technology that determines the physical location of an IP address. It indicates information such as Zip, region, ISP Name, Domain Name, City Name and Country. In addition, some IP locator services also enrich the data with Latitude/Longitude coordinates (geocoding) to help businesses better pinpoint customer locations.
There are a number of business benefits of an IP address locator, with some of the most significant seen in an organization's e-commerce efforts. If you have Web traffic from different parts of the globe, for example, IP locator information helps you display the native language and the correct currency figures (i.e. price in Euros) to better facilitate an online purchase. You can also create specially targeted web pages tailored to the region in which a visitor is from. For instance, you can make sure visitors living in South Florida are directed toward a page advertising fishing and boating supplies. In addition to geotargeting visitors with an IP Location device, you can also filter access from countries you do not want to do business with.
IP location technology is also a great help in preventing e-commerce fraud, which is a major concern of online retailers. Knowing the actual location of an IP address provides merchants with a valuable piece of information that can be used when evaluating the legitimacy of a questionable order. In the simplest terms, if a customer fills out an order form indicating his address is in California, but his IP locator identifies his IP address as Kiev, Ukraine, the online merchant can take a closer look at the validity of this order.
In today's digital business environment, where customers expect product advertising to be relevant to their specific needs, an IP locator device provides marketers with a great advantage: knowing a customer's geographic location helps them customize messaging based on their location. An IP address locator device can also improve an online user's experience by automatically showing the location of stores near that visitor. This option increases revenue by driving a segment of online traffic, perhaps customers whom are still more comfortable with brick-and-mortar shopping, to make a "real world" purchase at a nearby retail location.
Business leaders today have no excuse for ignoring IP geolcation information that is easily available via an IP locator. In fact, sales and marketing initiatives nowadays are ever-more dependent on sophisticated data concerning their prospects and customers, and IP address location data is no exception.
