Local SEO: How do customers find you?

Posted by SEM Reseller on February 12th, 2021

Do you have a small business, and do you think SEO is something useful only for big brands or companies with super-famous e-commerce? Well, maybe at the end of this article you will change your mind.

How Crucial is Local SEO for your business

According to statistics, 46% of Google searches are local. Therefore, people's searches are aimed at finding a place near their position, or in any case with a clear geographical position in the area.

• 4 out of 5 users use search engines to find things locally, searching from smartphones, computers, and tablets to find addresses, opening hours, directions, and availability of certain products;
• The 50% of users who have googled locally on their smartphone went in the store within a day—making it important to hire a good Local SEO Company for your business growth.
• The local research leads to more purchases than other searches, with the most number of local searches from smartphones ending with the purchase within 24 hours, compared to non-local other searches.
• Over 60% of consumers use the information in the ads relating to the location and appreciate the presence of address and telephone number in the ads from pc and tablet, and the directions and contact buttons from smartphones.

Factors to consider while doing Local SEO.

1. The NAP information

NAP is an acronym that stands for Name, Address, Phone number, so the name of the business, address, and telephone number. In local SEO, the mentions and dissemination of NAP information on a local basis count.

2. Google My Business

The essential tool that a good Local SEO Marketing Company uses is Google My Business, the free service from Google that helps us intercept local searches for specific activities and services, including niche ones.

It allows us to appear in the maps and the SERPs' first positions with information such as an address, opening hours, telephone numbers, and services offered.

3. Reviews

Reviews are another very important piece of our business's online presence. A good number of positive reviews help us build our authority and notoriety in Google and users' eyes.

4. Social signals and user involvement

It is undeniable that a good following on Facebook and the like helps drive more traffic to the site, and thus a good Local SEO Company helps you build engagement around our brand. Furthermore, Facebook also gives users the ability to leave reviews on business pages of businesses.

The role of traditional SEO in Local SEO strategies

Having an optimized website and ranking well in organic search is still essential to guarantee us visibility in the SERPs, support actions on a regional basis, and create an official online coverage for our activities.

Make sure that your site is SEO optimized for the keywords and locations you want your business to be found for, that it is pleasant to navigate, and easy to navigate on mobile.

Conclusion

As you have seen, local SEO is a useful promotional tool for local businesses, which is done in the right way can help you get more visibility, contacts and bring more customers to the point of sale. Get connected to our experts as we at SEM reseller are the best Local SEO Company offering services to gain you more visitors and increase your sales.