Increase Your Conversions by Driving Quality Traffic to Your Website

Posted by SiteTrafficKing on January 9th, 2015

Website marketing is vital in attracting relevant traffic. However, many website owners tend to focus on the quantity of traffic that their website receives instead of the quality of each visit. To get relevant traffic, webmasters often face challenges as it requires more than just creating a good-looking website that represents your business or cause. There is no point in creating the best-looking website in the world if you cannot drive relevant traffic that has the potential to convert.

Website traffic can be defined as any traffic driven and acquired through the various kinds of marketing efforts undertaken, ie social media, pay-per-click and other paid ads, search engines and links. The number of people viewing your website is described as traffic and their relevance depends not only on an analysis of the numbers they generate, but also where they are coming from and how long they spent browsing or engaging with your site.

This kind of information can also help you with other aspects of web marketing such as raising the popularity of specific pages on the site. Other important analytics to consider and review include the amount of pages viewed; bounce rates and conversion rates. The more pages that each visitor views and the more time they spend on your website means better engagement. Visitors well engaged on websites are visitors who have great interest in what you can offer and are therefore more likely to raise your conversions. Quality traffic, therefore, doesn't necessarily mean huge numbers, but a good amount of people likely to bring you great returns on your investment.

There are four major ways to attract quality traffic to your website, including:

• Creating quality content – Everyone knows how vital content is to the quality of a website. To have relevant content on a website is one of the best ways to attract visitor attention and to offer something that is of value to readers. This helps you gain authority, credibility and loyalty among visitors, thus encouraging them to stay and/or come back for more.

• Relevant links – Using relevant links has always been an effective SEO tool. Generating links and establishing relevant linking relationships with website owners in the same industry helps boost not only the quantity but also the quality of your traffic.

• Website optimization – Optimizing content not only for search engines but also for    your readers allows you to gain popularity on both ends. This involves improving      keyword optimization, internal linking, rich media content and usability, among            other things.

• Social networking – With the rising relevance of social media in web marketing, it would be a catastrophic mistake to neglect its use for attracting quality traffic to your website. Indeed, havinga strong social media presence aids the promotion of your business website while helping you gains more quality traffic.

About The Company:

SiteTrafficKing was founded with the fundamental goal of providing affordable and effective advertising strategies to generate high volumes of targeted traffic. Based in San Francisco, SiteTrafficKing helps your business reach its full potential by driving 100% real human, high quality traffic directly to your website at a fraction of the cost of other advertising solutions.