Why you should use Accurate Business Directory?

Posted by data guru on February 12th, 2021

It doesn’t matter your business belongs to the b2b domain or b2c domain and it also hardly matters, what size of business you are running – small, mid-size, or large; the accuracy of your business directory is essential to your business always. Many times it’s been observed that organizations tend to ignore the importance of the business data accuracy and relevancy, they simply provide raw data to their sales and marketing agents and expect them to generate relevant leads that turn into paying customers leading to better revenue generation. This is a completely wrong practice that should be avoided. One size doesn’t fit all, similarly, how can you expect that the products and services that you are selling or marketing can act as a solution for all the buyers. You should create a buyer's persona that is looking genuinely to buy your products and services. You should start thinking about what kind of buyers need your products and services and then you can target those buyers to sell and market your products and services.

Once you have a clear picture of your target audience in mind, then based on that buyers’ persona you can look for business data that contains the necessary information of those buyers matching with your buyers’ persona. Now the question is how to build such data that match your buyers’ persona. Well, there are two effective methods of building a strong, accurate, and action-oriented business directory; the first method is by contacting any reputed and genuine database provider, and the second method by implementing an inbound marketing strategy onto your marketing cycle. Now let’s look into each of them one by one. 

Inbound marketing strategy deals with enticing buyers towards your products and services by sharing useful information on your products and services to them through blogs, social media posts, and so on. Once the interested buyers read your blogs and click on CTA (Call to Action) button given in blog, social media posts, get directly connected to sales and marketing agents and in this manner, strong, action-oriented and accurate business data is created that have higher chances of getting converted into sales. Now another way of building accurate, relevant, and action-oriented b2b data is by contacting any genuine data provider. Here you can ask the data provider to give you b2b data that matches with your buyers’ persona and hence the accurate data is easily accessed by you that help in accurate lead generation leading to better sales and revenue generation 

Once you have an accurate, relevant, and action-oriented business directory5 it becomes a cakewalk for your sales and marketing reps. to connect with the right leads at the right time. In a b2b environment the accuracy and relevancy of data help businesses in building a direct relationship with key decision-makers of other brands, it saves a lot of time for your sales and marketing agents and they feel more confident as they are showcasing products and services to the right contacts and the one who have the authority of making buying decisions on their companies’ behalf.

Therefore, you should use accurate, relevant, and action-oriented data in driving your sales and marketing process. Undoubtedly, investing money in advanced technologies like CRM and so on is a wise step, but at the same time if your team of sales and marketing agents has the right set of information of target audience the efficiency of CRM tools multiplies and your business can easily achieve desired results in less time. So start working on the accuracy of your business directory to make your sales and marketing process a breeze.

Summary: In a b2b environment the accuracy and relevancy of data help businesses in building a direct relationship with key decision-makers of other brands, it saves a lot of time for your sales and marketing agents and they feel more confident as they are showcasing products and services to the right contacts.