Automotive Human-Machine Interface (HMI) Market Opportunities, Demand and Revenu

Posted by surendra choudhary on February 12th, 2021

Automotive HMI Market – Third-parties Essay Prominence for Spectrum of Service Areas

As vehicles are now packed with sensors to become progressively interconnected, third-parties operating in this space extend enormous support to OEMs and tier-1 suppliers to develop automotive human-machine interfaces (HMIs) to be in line with the expectations of drivers. Third-parties extend support for automotive HMIs for a spectrum of areas, including head-units, in-vehicle infotainment (IVI), and cluster HMIs. These services support the development of user interface (UI) views based on UI/UX design inputs from OEMs or tier-1 suppliers. To sum up, complete HMI development for infotainment, development of HMI web services, HMI customization/branding, and multiscreen HMI solutions with seamless interaction are some services facilitated by third-parties for the development of automotive HMIs. Nonetheless, there lies critical reasons behind the development of avant-garde automotive HMI solutions.

Today, increasing demand for the safety of vehicles, personalized driving experience, convenience extended by an array of technologies, and ubiquitous connectivity are resulting in changing the face of automobiles. So much so, automobiles are now considered high-performing, intricate machines constructed on the basis of very complex logic supported by macro and micro processes. Meanwhile, the development of embedded system solutions that can be integrated with automotive human-machine interface systems opens new frontiers in the automotive HMI market. Technology companies in the automotive space are providing cutting-edge solutions that allow interactive content in resource-pressed environments.

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Beyond this, the emergence of artificial intelligence (AI)–based technologies serves to play a key role for automotive human-machine interface solutions. For example, voice-enabled smart assistants for infotainment, car control, and other functions are likely to remain attractive, as connected cars are likely to take a front seat in the years ahead. Implicitly, gaining from vast outbound and inbound capabilities of connected cars, seamless connectivity, and heightened vehicle safety are some critical factors driving the demand for automotive HMI solutions. Gauging opportunities in this rapidly-expanding space, Transparency Market Research (TMR) presents a market study on the automotive human-machine interface market. According to the findings of TMR, the automotive HMI market is likely to expand at a CAGR of ~7% between 2019 and 2027.

Automotive HMI Market – Key Trends

Replete with Features for Vehicular Safety and Passenger Entertainment, Infotainment an Important Aspect

The thrust upon OEMs to integrate advanced safety and security systems with automobiles is creating demand within automotive human-machine interface solutions. The installation of heads-up display for the safety of passengers, anti-theft locks, rear occupant alert systems, and drowsiness monitoring systems are some advanced systems that are increasingly being sought-after in passenger and commercial vehicles.

Among a range of products, infotainment systems account for the leading share in the automotive HMI market. Typically, infotainment systems for automobiles comprise hardware and software for audio and video entertainment. A console or interface is provided to control the functions of an infotainment system. This is complemented with a touchscreen that displays the action ordered by the user for the infotainment system and vice-versa. Modern connected vehicles are equipped with infotainment systems that comprise digital control panels for two-way communication. Such features account for their leading share in the worldwide automotive HMI market. However, the instrument clusters segment is likely to register the leading CAGR over the forecast period, says TMR. By interface, the mechanical segment has stood at the fore in the recent past. The growth of this segment is mainly because most modern connected passenger vehicles are equipped with touchscreen controlled systems.

With Increasing Installation of Hi-tech Communication Systems in Newer Automobiles, Asia Pacific to Remain Prominent

Vis-à-vis revenue, Asia Pacific has held the leading share of the automotive human-machine interface market since the recent past. The growth of the region is attributed to innovations and advancements in the automotive industry in the region. Rapidly rising demand for connected vehicles equipped with hi-tech communication systems is a key factor behind the growth of the Asia Pacific automotive human-machine interface market.

Automotive HMI Market - Winning Imperatives

Scope for Interactive Multi-modal Capabilities Extends Vast White Space for Growth

In the automotive human-machine interface space, the roll out of multimodal interface systems is predicted to emerge as a lucrative option. Voice command, face detection, and gesture control are some newer interactive techniques that savvy players in the automotive HMI market are banking on for growth.

The development of interactive multimodal capabilities for heavy commercial vehicles serves to provide ample white space for players in the automotive human-machine interface market. Developing economies extend wide opportunities for the integration of multimodal capabilities with HMIs for the operations of heavy commercial vehicles. Investments and technological upgrades in the automotive sector in developing economies in Asia Pacific are some areas where savvy players in the automotive human-machine interface market are focused on. Low penetration of technology in the automotive sector provides expansion scope for keen players in the overall automotive HMI market.

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surendra choudhary

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surendra choudhary
Joined: February 12th, 2019
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