Promotions: What benefits do coupons offer to a brand?

Posted by Md Khann on February 14th, 2021

Discount coupons are a promotion and marketing strategy with which a company offers direct savings, which are regularly redeemable or made valid at points of sale.

The discount coupons are a promotion and marketing strategy with which a company offers direct savings, which is regularly redeemable or becomes valid at the point of sale.

To receive one or more coupons you can resort to a personal delivery in retailers, hand delivery by the staff in public places such as on the street or shopping malls, or through printed media such as magazines and newspapers that the person can clip.

According to data from our research department, 26.1 percent of consumers in Mexico consider discount coupons as their favorite promotion, ranking above product tests and raffles.

Saving and obtaining more products for the same price are some of the benefits that this promotion offers to its consumers. Regarding those received by the responsible company or brand, the following stand out:

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Greater visibility to the target

Through this promotion strategy, the brand involved can be more visible to consumers, who will seek to take advantage of the coupons that are given to them.

Promotes engagement

Although it is not promotional marketing that gives information about a certain brand, it does help their engagement in the sense that if the target was unaware of a certain company, upon receiving a coupon they have the opportunity to know it and, incidentally, make the discount coupons valid.

Increase in sales

Being in front of a promotion like this makes the client take advantage of it shortly, since like any offer or discount they have a validity period and this causes the consumer to buy more, in a shorter period of time, positively impacting the sales and income.

Attract new customers

Giving discount coupons to people who so far do not usually consume certain products frequently, can be one of the best strategies to attract new customers and achieve that in a certain time, and thanks to other promotions and products, they become consumer loyal.

They contribute to the generation of loyalty

A savings or promotion is not the only thing that generates loyalty in the target; However, helping the customer to buy without having to spend more is a factor that influences the perception that a consumer has of a brand, and also in building loyalty towards it.