How to Choose the Perfect Voice-Over Artist

Posted by provoiceusa on February 15th, 2021

Selecting a voice-over artist is about finding a voice that fits the tone, goals, and personality of your brand. It takes a lot of skill to be a professional voice talent.

Your voice over talent will largely depend on the type of product you are promoting and the audience you are targeting. You need a voice that will speak directly to your audience to establish long-lasting relationships. The wrong voice can alienate your prospective customer, creating negative emotions towards your product. So, it is crucial to choose the right voice over artist. Here are some tips to help you with selecting the perfect voice over. 

Tone of voice –You might have a killer marketing message, but it could easily fall on deaf ears if it is not delivered properly. It is important to give your voice over talent plenty of direction regarding the tone of voice you would like them to use. You want their delivery to echo the tone of your brand and influence your listener. If your brand is relaxed and informal, then you could give your voice over artist the freedom to be creative. 

Gender – Clients often wonder whether it is better to use a male or female voice over artist. It is believed that a female voice is more soothing, where a male voice is more authoritative. This hardly provides conclusive evidence that one is better than the other. It is important to test the assumptions by auditioning both female and male voice artists with your target demographics.

Track record and recommendations – Awards, case studies, testimonials, and previous clients will help build a picture of the quality and talent of the Professional Voice Over ArtistHave they worked with big brand names? Are they professionally trained and members of the professional voice over industry? Make sure to ask for recommendations or references from other video production agencies.

Narrator –This Voice artist can draw in an audience and remain authoritative while sounding approachable. To find the right narrator, you need to specify what industry you are in. For example, a force of talent in automatic commercials will sound much different than voice artists in children's commercials.

Always keep your audience in mind when selecting the voice of talent, because they are the bridge between your brand and your listeners. 

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provoiceusa
Joined: July 10th, 2019
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