SEO ? Google Optimization: Avoiding Panda Penalty

Posted by dawson12 on January 22nd, 2015

Google is known as the most innovative among search providers. It comes up with effective strategies to detect malpractices in the industry every now and then. One such invention is Panda update. It was meant to get rid of irrelevant content from their result pages. The unexpected update proved to be a fatal blow for millions of websites. After the initial shock, webmasters are now ready to face the test with renewed strength. If you are someone who wants to stay safe, these insights will definitely help.

Ways to avoid panda penalty in SEO – Google optimization

Panda update may appear scary. But, you don’t have to worry too much if you give utmost priority to users when optimizing a website. Keep the pointers given below in mind and you will stay protected.

1. 1.       Focus on quality

Panda update is a result of Google’s desire to offer relevant answers to the queries users type on its search engine. It implies that if you want to stay on top of its results pages for long, you have to give maximum value to your readers. Research on the concerns users face in your field and address them in your posts.

1. 2.       Refrain from posting duplicate content

Google always considers duplication as unethical. For this reason, it is highly recommended that you post only original and accurate content on your website. Even if you copy posts from somewhere, make sure that Google does not index them. Placing a robotx.txt file in the appropriate directory is the best way to do this.

1. 3.       Use related content

This is being used by large corporations for a long time to make users stay on their websites for long. Readers would keep on exploring posts related to the thing they found interesting on your site. If you are using a WordPress blog, there are numerous plug-ins designed to help you in this respect.

1. 4.       Optimize your meta description

Your Meta description is the thing which gets displayed in Google’s search results. Webmasters generally leave this job for the search provider; to describe your site in the way it finds appropriate. If you wish to beat your competition, you should optimize this. Including a call of action is strongly recommended here. This will tempt readers to click your website and Google will definitely take note of it. Know that the company has numerous tools at its disposal to determine how long users stay on a particular website. The longer they stay, the higher your online presence will rank on it.

1. 5.       Watch out for errors

No one likes errors. Google is intolerant towards even small ones. The issues like broken links and no-index tags which may get applied on the entire website are just a few to mention. Appoint a team of experts to monitor your website all the time.

Finally, try to involve every single staff in your company in your SEO efforts. When a team works with one mind, attaining traffic and maintaining it becomes a true enjoyment. Stay true to your conscience in your SEO – Google optimization efforts; panda would not dare to touch your business.

Leave your SEO to professionals – OrganikSoft. Visit http://organiksoft.com/ and check how they can help you create unique and interesting content for your website.