The Ultimate Guide to SEO friendly URL Structure

Posted by First DigiAdd on February 15th, 2021

When it comes to SEO friendly URLs, one of the most common questions, I get from readers is whether they should use keywords in the URL. The answer is simple: keywords should be used in the URL, because it can provide users and search engines with more information about the content of the page.

When it comes to SEO friendly URLs, one of the most common questions I get from readers is whether they should use keywords in the URL. The answer is simple: keywords should be used in the URL because it can provide users and search engines with more information about the content of the page.

What is a URL?

A URL is a human-readable text designed to replace the number (IP address) that the computer uses to communicate with the server. They also identify the file structure on a given website. URL consists of protocol, domain name and path.

So, for the rest of the URLs, please keep in mind the following SEO best practices.

Use HTTPS.

Use subdomains only when needed.

Choose an unforgettable area.

Choose an appropriate TLD.

Use subfolders to provide a hierarchy.

Use as many subfolders as needed.

Avoid repetitive keywords.

Avoid dating

Why are URLs important for SEO?

URL has 3 main advantages:

1. Improve user experience

The well-designed URL provides humans and search engines with easy-to-understand target page meanings. 

2. For ranking keywords, please use keywords in the URL

URL is a secondary ranking factor used by search engines to determine the relevance of a particular page or resource to a search query. Although they do make the entire domain itself authoritative, the use of keywords in the URL can also act as a ranking factor.

3. Link

Some websites (such as Facebook) may leave the shared link completely unformatted. Unoptimized, semantically incorrect URLs look awkward, they don't actually get clicks, they are blocked. A readable URL provides a better idea for users.

SEO best practices for URLs

Keeping URLs as simple as possible, relevant, compelling, and accurate is the key to making users and search engines understand them (a prerequisite for good ranking). Although the URL can contain ID numbers and codes, the best practice is to use words that people can understand.

The URL should be clear but concise. By just looking at the URL, users (and search engines!) should have an idea of ​​what is on the page.

• To improve readability, use hyphens to separate words. 

Not surprisingly, the easier a URL is for humans to read, the better it is for search engines. Accessibility has always been part of SEO, but today, engines can use power user and usage data signals to determine what people are interacting with, which is even more so than today.

In most cases (meaningful) match the URL to the title

This does not mean that if the title of your work is "My favorite 7 bottles of Islay whiskey (and how much one of them cost me, I will collect the entire Lego)", then your URL must Perfect match.

Avoid using hashes in URLs that create separate/unique content

URL is a secondary ranking factor used by search engines to determine the relevance of a particular page or resource to a search query. Although the use of URLs that contain keywords can improve the search visibility of the site, the URL itself usually does not have a significant impact on the ranking ability of the page, Pay attention to case sensitivity