SEO ? Google Optimization: 5 Myths Busted

Posted by dawson12 on January 23rd, 2015

There exists no difference of opinion among webmasters on one thing; SEO is the lifeblood of a website. In fact, this is the most effective strategy prevalent at present to improve the online visibility of a business. But, as the concept becomes more familiar, misconceptions too start spreading like epidemics. Here is an overview of some of them along with the actual truths.

A few myths in SEO – Google Optimization

Here is an overview of some of the common myths spreading around online.

1. 1.       Search engine optimization is quite simple

It is true that there are some basic things you can do to optimize your website for Google. But, do not live under the wrong impression that SEO is a sequence of a few simple strategies. Actually, it is the most complicated process you are required to apply to survive in today’s market. The moment you acquaint yourself with a new strategy and apply it, Google would come up with something new. You are asked to go after it.

1. 2.       Guest posts lower your website ranking

The statement may be like a conviction to many. Google itself published a blog describing how people misuse this for SEO purposes. The blog even goes to the extent of saying that one should stop depending on them. This is true only to a certain extent. Guest posts are great to build a reputation. But, if you want to use them to increase your online visibility, you may get disappointed even with your best efforts. This may increase traffic to your website. But, that is only an indirect result.

1. 3.       Link building for SEO is dead

This is the latest rumor spreading around. When combined with the news that one Russian search engine does not use links to determine ranking, the trend grew in strength. Understand that link building will remain integral to SEO until a reliable alternative is discovered. It is not found out even now. Do not abandon your link building efforts. Just get them from renowned websites in your niche.

1. 4.       Desktop will give way to mobile

The number of mobile users is on the rise. But, this does not mean that you can abandon the desktop version of your website. Even in developmental stages, people are misusing mobile applications for websites and turn to spamming to mislead unsuspecting buyers. Educated online shoppers are sure to bid farewell to mobile applications in the near future. You can never ignore mobile-optimization. But, focusing too much on the same is paramount to leaving smart consumers to your competition.

1. 5.       Social media cannot help much

This too is one among the latest misconceptions spreading around. Ignoring social media is the costliest mistake you can make in the market. Valuable content get shared or retweated several times on the platforms like Facebook and Twitter. This is the best way to get links from reliable resources.

What is given above is a small outline. Be a smart SEO professional and stay safe from misconceptions being circulated online in SEO – Google optimization.

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