Visitor Counting: An Unique Way to Improve Marketing Strategy

Posted by demirhan12 on January 27th, 2015

Today in order to go for shopping no authentic reason is required as it is modern trend and masses love to be part of it. We can see many shopping places and malls are very common from last one decade. Whether, it is festive eve either any family or social event we find people desire to spend it at market places and malls by enjoying shopping. The preceding factors have provided boom to retail industry. Every retailer wants to attract more crowds to their shop or mall in order to generate higher return on investment. Thus, it is much essential to get more accurate picture visitor counting. There are many ways to generate the data of footfall at any store and purchasing trend of customers. Further, it helps largely in SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of any retail store or shopping mall.

Human counter can also be generated by using various devices specialize in counting purchasers traffic and purchasing trend. The devices are very cost effective and at the same time offer more reliable data as compared to any marketing research. The device describes the purchasing pattern of customers and suggests which product has high demand. Visitor counter facilitates retailers in maintaining inventory and ordering according to the purchasing trend. Further, it saves the value time of staffs, which earlier either waste in collecting information and maintaining registers. Visitor counting device help the owners of retail stores and mall in reducing labor cost. Further, this reduced labor cost facilitates owners in offering more discounts to customer; hence, attracting more people at store or mall.    

 Every retail business has goal of offering high-end hospitality to their customers. Human counter devices provide sufficient time to working staffs, which they can devote in helping customers in getting right products of their choice. In addition, the visitor counter devices can help owners of retail business in collecting data that shows at what time the footfall of customers is high. The data will help them in adjusting working hours of staffs according to the footfall of customers. Further, if the retail business require item display in order to make sale more attractive the device will help in displaying items of display at the peak hours of sale. Thus, the device is very useful to retail business owners, as it will serve all their needs in regards to marketing research and sales promotion along with hospitality to coming customers.