The Importance of Bulk SMS Service For E-commerce in India

Posted by Erric Ravi on February 17th, 2021

SMS service for e-commerce is a boon. It is an excellent medium to drive traffic, build the brand, boost sales and conversion, and update customers about shopping and logistics information. If you are looking for ways to generate more traffic for your site, leading to sales, then read on, this piece is for you. 

SMS for e-commerce is an ideal way to keep up with the pace of evolution in the digital medium. It is necessary to improve customer relations, gather meaningful feedback and act as a regular means of communication between brands and their customers. Bulk SMS can help in lead generation through advertisements to targeted audiences. These SMS can be delivered to millions within seconds, and studies have found that 90 per cent of text messages are read within the first 3 minutes. 

Here are some key points on how SMS marketing in e-commerce plays a crucial role. 

Updating Order Details 

Bulk SMS service can be used to deliver real-time status of orders placed by customers. SMSs are more comfortable to check than emails, and hence any last moment delays can also be communicated with ease and efficiency. 

Updating Transaction Details

Online payments, OTPs, registration links, etc., are crucial parts of an ecom business. Bulk SMS is a convenient way to deliver such information to customers within seconds. In fact, such messages work great as a companion to emails with the same information. It also helps in building customer trust towards the brand. 

Customer Service Medium 

SMS is also an effective way to engage with customers through customer service. Brands can share information with them and ask them for feedback. SMS is also a straightforward way to reply, and hence, you tend to benefit from them quicker. 

Medium to Market New Products

SMS is also a perfect medium to spread the news of a new launch. Customers can be immediately updated about launch dates, promotional contests, discount deals, etc. Thus bulk SMS caters as a useful marketing tool as well. 

Promotion Platform

Similar to the previous point, bulk SMS can update customers about seasonal promotions and offers. They can be updated about their appointment turns, periodical visits, etc.

Bulk SMS is an essential medium for keeping the customers in the loop, especially those who do not visit e-stores and apps very frequently. They complement email marketing and enhance customer engagement. Mtalkz is India’s best bulk SMS provider that is trusted by many. It also offers an SMS API for every application. So, if you are looking to boost your e-com revenue, head to Mtalkz now. 

Text messages is a fastest, user-friendly, affordable cost, reliable and secured form of communication. It is a very convenient choice for e-Commerce industry to establish seamless communication between customers and the organization. SMS service can also help you win confidence among internet users who strive to get immediate notifications and important updates regularly on their mobile phones.