Social Media Marketing Strategy: 6 Steps to Build Your Best SMM Plan in 2021

Posted by Parth Shah on February 18th, 2021

Are you looking for a solid marketing plan for improving your social media business handles? 

Well, you are not the only one, a lot of people out there are looking for the same. 

And as far as social media marketing (SMM) is concerned, now is the best time to move forward to having the right plan for your brand, if you do not have any such as of now. If you want to create a full-proof foundation for your business on social media, only daily posting won’t help. You need to get a wise and logical strategy. Now you must be wondering about creating a plan that really helps, like what are the things that need to be considered and all. So to help you in such a quest, we are here! Being the best provider of social media marketing services India here’s putting together a complete guide to the strategies that you need to learn and apply in 2021 to get the best results. Read the guide and dive deeper. 

Why is Social Media Strategy Important?

97% of small businesses utilize the power of social media to draw new clients. But 85% of users don’t know which social media tool to use for getting things right (source: Social Media Examiner). Now, this ignorance leads to the downfall of the entire business possibilities on the internet. Social media marketing is no longer optional. It helps to validate the brand on the internet. It’s a key way for brands to reach their target audience. There are a lot of benefits of using social media marketing strategies for your brand and these are:

1. Improved Awareness & Branding: Showing your brand’s presence on social media is one of the greatest ways to link your brand with the target audience. Social media handles present wide opportunities for your brand’s voice, interactions, and content. So if your brand is recognizable on social media, a customer will be more likely to buy your product again and again. 

2. Generating Leads, Conversions & Sales: Did you know that every post, blog post, ad, follower, email, etc. is an opportunity to convert your followers into potential clients? Social media can be a very effective tool for brands to get new leads and push people through the sales funnel. It also helps you achieve the marketing goals that you’ve set for your brand. By following a wise social media plan you can generate leads, conversions, and sales for your brand. 

3. Insights about Customers: Social media lets you have valuable insights about the customers you are targeting. You can get real-time information about them, their behavior, preferences, interests, and also dislikes about a certain product. The comment and review section of any post lets you know what they think about your brand. The engagement rates on your social media posts will give a fair idea of the type of content that attracts your people. Also, tracking purchases will help you to know which type of people gets the best advantages of your brand and products. Talk to the leading digital marketing company in Mumbai for all the SMM requirements of your brand. 

4. Inbound Traffic to the Website: The quality of your social media content and the frequency of your postings have a huge potential to drive inbound traffic to your website by adding another way back to it. Without a social media handle, your business will get leads mainly from the people who already know your brand, or maybe people who have found your brand using a keyword search. So by adding social media handles to your business you’ll get broader exposure and higher traffic and conversions. 

5. Reduce the Cost of Marketing: January 2020 saw 400 million social media users in India (source: Data Reportal). It means in just a month your brand can reach so many people in just a click. This, apparently, is not possible with any other mode of marketing. With so many people in your grip, it’s also easier and cheaper for your business to market on social media. All you have to do is to post quality content on a daily basis and ensure your brand message reaches your target audience just the way you plan. 

6. Increased Loyal Customer Base: A wise social media marketing strategy helps a brand to get a loyal customer foundation. When your followers will get benefited from your services and the content you are promoting on a daily basis, they will easily move through the sales funnel. So when buying a product they will definitely think of your brand. Once they buy your product and get attached to your social media activities, they will easily repeat their purchase with you. This way you will see an increase in loyal customer base. 

Reach out to the top social media agency in Mumbai and get all these benefits for your brand. 

What Are Some Best Social Media Strategies?

So now you might have understood that without having a perfect social media marketing strategy there’s little chance of success for your brand. But what are the strategies that can help your brand soar higher in the world of social media and get you the desired outcomes? Here’s a sneak peek of the 6 steps of a good social media plan for your brand:

Step 1. Select Your Social Network

There are a lot of social media platforms that people use on a daily basis. The platforms are Facebook, Instagram, Twitter, LinkedIn, and many more. But before you start marketing your brand, you need to know which platform your target audience uses the most. Like if your brand is more about food or cosmetics, Instagram Marketing can be your best choice than LinkedIn. Again if your business is B2B then LinkedIn Marketing can help you the most. Again, researches have shown that business decision-makers spend 74% more time on Facebook than other people (source: Search Engine Journal). So Facebook Marketing can be used for both B2B and B2C businesses. For this, you have to do extensive research on the demographics of your target people. 

Step 2. Write in Your Profile Information

A complete social media profile is the first sign of your professionalism on social media. It shows that you are serious about your business and are willing to do proper branding on the internet. Use the profile picture and cover photo with the perfect size. Maintain consistency and familiarity with the graphical elements used over various social platforms. Update your business profile more often with the right and updated information. Also, use easy-to-understand words, tailor the keywords for your audience and let the people know what benefits you are providing with your services. This will let your target audience have a nice impression of your brand. 

Step 3. Find the Voice and Tone of Marketing

For any brand, marketing voice is the mission statement and tone is the implementation of the mission. So to find your brand voice think of your brand as a human being and then try to figure out what would be the voice of that human being. Then find the type of personality your brand might have and the kind of relationship your brand might have with the customer. Also, think about how you want your customers to feel about your brand. Apart from these don’t forget to evaluate what your brand’s personality is not. After that, analyze the adjectives you have found by questioning yourself about all these matters. By doing so you’ll be able to find the voice of your brand that your customers would love to spread. Get optimum benefits from the best social media marketing services India.

Step 4. Decide Your Posting Plan

Now you must have known that only posting won’t help your brand achieve the goals until you have the right plan with you. So for achieving your goals you need to know the ideal staff, time and frequency of posting. To be honest, all these things depend on the brand’s niche, individual audiences and other factors. And you’ll know what works best for you by trial and error only. But for your help, here’s giving you a rough idea. Video posts are better for driving engagement than the image or link posts on Facebook, Twitter, or Instagram. 

Apart from that, you can start with the basic post types like images, quotes, links, plain texts, reshares etc. Then you can select one “staple” post. It’s a single type of post that will be used for the majority of your shares. Also, you can have a 4:1 ratio of sharing, for every 4 staple posts, you can have one dissimilar type of content on social media. 

For the frequency of posting, you need to stick to the basic plan first. Then if you see that your viewers are loving your posts then you can increase the frequency. Post once or twice per day on Facebook, Instagram, and LinkedIn. For Instagram Stories you can post eight to sixteen stories, and twice per week. For Twitter, you can post three to ten times per day, whereas, for Pinterest, you can post five to ten times per day (source: Buffer). 

Again, timing is everything in the case of social media posting. Your target people don’t sit on social media the whole day. There’s a specific time when posting on social media would prove to be beneficial in terms of reach and engagement. Ideally, the best time for posting on Facebook is 1-4 PM on the weekdays, on Twitter, it’s 1-3 PM on weekdays, on LinkedIn, it’s 7-8.30 AM and 5-6 PM on Tuesdays, Wednesdays, and Thursdays, on Instagram, it’s 5-6 PM on weekdays and 8 PM on Mondays (source: Buffer). For more detailed insights talk to the premium digital marketing company in Mumbai. 

Step 5. Evaluate, Examine & Repeat

When you’re putting so much effort into executing your social media plan, you must be willing to know the outcomes. Explore the analytics tool to evaluate the number of Likes, Impressions, Engagements, comments on your posts. You can also be experimental with the type of content you are posting on social media. For example, you can try and see if Live videos get more likes and engagements than non-live videos. Also, you can experiment with the video lengths. Then you need to check if your experiments prove to bring better results than your previous non-experimental activities and move forward with the one with the best results. When done, repeat the process. 

Step 6. Engage & Listen to Your Customers

Engage with your customers on the things that they want to say about your brand. Create posts that drive engagement and inspire the users to comment on their likes and dislikes about your products. Engage in conversations with your customers. It has great importance and you can’t ignore valuable discussion with your potential customers on your brand’s offerings. Learn their pain points and try to solve those as soon as possible. 

Set the Ball Rolling on Social Media with Digitactix

So now that you’ve known all about social media marketing plans, it’s time to set the ball rolling for your brand. Digitactix is the best place to pair with if you’re looking for a complete social media marketing service provider in India. So what are you waiting for? For all your brand’s digital marketing needs, Get in Touch with us, today!