Why Your Social Media Marketing Efforts are Failing
Posted by SiteTrafficKing on February 6th, 2015
In just a span of two to three years that social media has been in the forefront of web marketing, we've seen businesses flock to social media sites. Many success stories testify to the value of these platforms in popularizing businesses and generating buzz that contribute to more sales and conversions. However, a lot of business owners still struggle to find success in social media marketing, mostly because many still believe that building a website is enough to make people notice. "Build it and they will come," is a tired cliché that should not be applied to social media marketing, because in the crowded online world, you will have to work just that little bit harder than your competitors to capture and keep the attention of your potential customers.
Your social media marketing campaign must be able to take your potential consumers through a funnel that turns them from a stranger into a fan, a buyer, and eventually a brand advocate. While this may seem like a straightforward approach, many business owners and web marketers still fail to achieve the ideal end because they tend to ignore crucial elements that make campaigns successful. Here are some common reasons why your social media marketing efforts are not paying off:
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Joined: November 10th, 2014
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