Tips for Starting Your Own Recruitment Agency in India

Posted by Kruti Shah on February 19th, 2021

The rapidly changing job market in India has led to mushrooming growth of job and placement consultancies across India. Job roles these days are becoming more complex and finding a suitable candidate has become difficult than ever. In such circumstances, the need for a niche or even experienced recruitment agency has become more profound. If you have been thinking of an idea to start your own recruitment agency, now is the perfect time to do so. 

Well, starting a regional-specific agency, for instance, job consultancy in Chennai, Hyderabad, or recruitment consultants in Pune or any other city allows you to specifically target candidates and clients from that particular city. Apart from that region, specific recruitment consultancies have a deep understanding of the local market, something which is quintessential in the job market. But, how do you start one? 

• Research

Research is always the key. Market out there is so intense that without specific data and figures you cannot make any concrete decision. Research your targeted market. The market as in what kind of companies do you wish to cater to, what is the candidate group you can leverage through your network, what is the scope of your targeted market, will your clients be willing to pay for your services, etc. Let the statistics emphasize your future decisions.

• Determine your niche

Determine what would be your specific niche. Having said that, determine whether you wish to offer recruitment solutions for entry-level candidates, managerial positions, IT expert candidates, or senior-level executives. Further, you can also target specific industries like IT, Finance, Professional services, etc. However, before deciding your niche, learn whether or not you have access to candidates or companies in that niche. 

• Study your competitors

Know the strategies and working patterns of your competitors. Determine if they have a good market position or not, there is always a possibility of learning something great from them. Make a SWOT analysis to help you get better insights. Besides, study their products, services, pricing, and promotional tactics to help you make informed choices. 

• Build your database

Well, the greatest asset for any recruitment agency is its database. Before you start, you must have a well-curated database. You can find potential job seekers from job and career fairs. Social media is also a great way to reach potential candidates. Before you approach the companies, you need a list to follow. You see, no one is going to come up front to avail your services. You need to knock the doors and make thousands of cold calls to find a client. But whom would you call if you don’t have any list to follow? 

Well, this is why you require a database even before starting out.

• Personal identification

Websites are quintessential these days. Hence, before registering the business, check domain availability. Apart from that, you need to work on your logo that represents your business style optimally. Lastly, get your business registered, be it proprietorship firm or partnership. 

• Invest in tech tools

Investment in technology is a must. It gives you an edge over competitors and improves the efficiency of your services by folds. 

• Build your team

Hire expert recruiters to get started. It’s important to focus on quality rather than quantity at this stage. Hire one but hire the best. Pay them extra to work for you. Investment in them will help you get your first client. The journey ahead is always easy. 

Well, starting a recruitment agency won’t take much of an investment. However, it is essential to make smart choices throughout.