In-mould labels use a Wide Variety of Textures, Special Effects, and Colors

Posted by coherent market insights on February 19th, 2021

In-mould label (also known as in-mould labelling) is the use of plastic or paper labels during the manufacturing of containers by injection molding, blow molding, or thermoforming processes. The in-mould label serves as the integral part of the final product, which is then delivered as pre-decorated item. In-mold labels provide flexibility and lower production costs over conventional decorating technologies and post-molding labels.

In-mould labels use a wide variety of textures, special effects, and colors. In-mould labels are aesthetically appealing and durable. The in-mold label process is completed using a plastic injection molded process, do not undergo any secondary processes, therefore excluding equipment costs, labor costs, post-molding labeling, and time required. In-mold labeling is widely used as a front-line branding and marketing tool for consumer goods.

In-mould label technology has the potential to produce high quality, flexible labels with better print quality and stability than printing using conventional ink labels. In-mould labels are made from plastic trays, injection molds, or thermal roll labels and are printed with either in-house computer printers or inkjet printers. Labelling applications used in the food and cosmetic industry can benefit from the in-mould technology by using printed circuit boards, which can be printed on a desktop printer or through inkjet printers.

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