White Hat Versus Black Hat Tactics For SEO Techniques 2021
Posted by SEO Scotland on February 20th, 2021Search Engine Optimization (SEO) is the process of optimizing your website for higher search engine rankings by using proven SEO techniques. When the term SEO is talked, many people's eyes light up and start turning green. It's not a very difficult concept to grasp and there are plenty of advantages when implementing it. To start with, it does not cost you any money, time or effort. However, there are different kinds of SEO techniques that are used. So, what are the most common white hat SEO techniques? These include on-page optimization like building links, social bookmarking, article submission, directory submission, keyword research, link building, directory optimization, site optimization, meta tagging, search engines, web analytics and web copywriting. These SEO techniques are also called as white hat techniques by the majority of the search engines. On the other hand, black hat SEO includes doing things that are not SEO friendly such as spamming, doorway pages, malware, advertising, and SEO scams. There is a gray area between the two extremes. Black hat SEO is also considered by many to be unethical, but it is present in some gray areas as well. To have a successful SEO campaign, there are certain things that need to be done. Creating keyword rich content that is optimized with keywords is an essential part of the process. Choosing the right keywords and writing articles that are keyword rich but do not include internal or third level links is also an important step. These two processes are known as authority and link building respectively. Creating SEO scotland from high page rank authority websites and getting quality backlinks from websites that have been trusted in the past is a crucial step towards achieving higher ranking factors. On-page optimization requires that you use keywords in a strategic manner so that the SEO is achieved. You should choose keywords that have low competition as this will ensure that you do not waste time on low volume keywords. Choosing keywords that have high traffic potential but low competition is more time consuming as you will need to compete with many high volume keywords. In order to find keywords that have low competition as well as high traffic potential, use keyword research tools which give an indication of keyword popularity for a given set of keywords. This information is essential for establishing strategic plans or campaigns that meet your business's intent. Once the intent has been established, you will need to build links using specific strategies. For instance, if you are a web developer and your primary intent is to build links to your own website, you should be looking for URL shortening techniques such as hyphens -.xyz -. URLs that begin with hyphens are usually associated with websites with less popularity. Conversely, URLs that begin with dots are associated with sites of higher page rank where you will want to build links to your own. In summary, SEO Techniques is not a black hat tactic for getting ahead in search results. On the contrary, SEO techniques such as writing quality articles for article directories, using relevant keywords in your titles and content, and creating inbound links from other user-engaged web pages can all make a positive difference to a site's overall search results. The best thing to do however is to invest time ensuring that your website is user-friendly. Do not rely solely on black hat tactics, but use white hat tactics sparingly to get your site ranked highly in search results.
About the AuthorSEO Scotland
Joined: February 20th, 2021
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