Marketing Plan of Park Plaza Hotels & ResortsPosted by alex robert on February 20th, 2021 Executive Summary The marketing plan of Park Plaza Hotels & Resorts talks about its marketing strategies, branding strategies, and marketing network of the company. In the same manner, it highlights various factors that are influencing the internal and external business environment of the company. The executive summary of the marketing plan of Park Plaza Hotels & Resorts is good because it is playing the role of a window to highlight all major things present inside the plan of the company. Business Description Business description is something that is not properly focused by the Park Plaza Hotels & Resorts in its marketing plan. The marketing plan of the hotel highlights various marketing and business strategies adopted by the hotel but it is not providing a brief introduction to the hotel and its services. It can cause ambiguity for the visitors or for those readers who have no understanding regarding services of Park Plaza Hotels & Resorts (Gilliland, 2019). Environmental Scan This section is fairly targeted in the marketing plan of Park Plaza Hotels & Resorts. The major reason behind this context is that the company is targeting SWOT and PESTEL analysis in this regard. SWOT analysis is describing internal environment of the company and available opportunities and threats in this regard and PESTEL analysis is targeting external business environment of the company (Pavia, 2013). Target Market The target market of the Park Plaza Hotels & Resorts is the UK and the marketing plan of the hotel is highlighting all major details of the company. The company is targeting demographic segmentation and lifestyle segmentation in its market segment section. Goals The marketing plan of the Park Plaza Hotels & Resorts fairly targets major goals and objectives of the hotel. It is highlighting struggle of the company to crack these goals and objectives as well and the impact of various internal and external factors on these goals collectively (Gilliland, 2019). Marketing Strategies The marketing plan of the Park Plaza Hotels & Resorts is highlighting the marketing strategies of the company in detail. Park Plaza Hotels & Resorts is using various marketing strategies like words of mouth, social media, and many others. Tactics The marketing plan of the Park Plaza Hotels & Resorts is highlighting the marketing tactics of the hotel in a comprehensive manner. It is targeting all marketing tactics of the company under its marketing mix section (Pavia, 2013). Budget The marketing plan of the Park Plaza Hotels & Resorts is not targeting or discussing the budget of the company in detail Analysis and Evaluation The marketing plan of the Park Plaza Hotels & Resorts is strong as it is providing all necessary details regarding marketing strategies, market segmentation, marketing tactics, and others regarding the hotel. Three Things I Liked About Marketing Plan
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References Gilliland, N. (2019, November 12). econsultancy.com. Retrieved from www.econsultancy.com: https://econsultancy.com/seven-examples-of-hotel-content-marketing-campaigns/ Gombeski Jr, W. R. (2015). Marketing-stimulated word-of-mouth: A channel for growing demand. Health marketing quarterly, 32(3), 289-296. Huang, N. (2018, August 14). pegs.com. Retrieved from www.pegs.com: https://www.pegs.com/blog/creative-multimedia-marketing-campaigns-to-inspire-hotels/ Pavia, N. S. (2013). Sustainable Development in Increasing the Competitiveness of Hotel Offer--Case Study Istra County. Tourism and Southern and Eastern Europe, 279-293. ReadEssay provides a platform for UK students from all over the world to connect with experienced and professional writers. You can benefit from our custom writing solutions like we offer business assignment help, accounting assignment help and many other services. Like it? Share it! |