15 Advanced Real Estate Listing Presentation Insights for Agents

Posted by Amos Fred on February 21st, 2021

Build your business with solid skills. Improve your listing presentation. That’s one of the key qualities that top agents have. They convert leads with the way they present their listings. They know every second of that presentation can impact the negotiations, so they make every second count. If you’re looking to improve in that area, then here are tips to help you get started.

Personalize Your Deck

Putting the message in front of the right audience is essential to getting a successful outcome. But that means two things. Not only do you need to identify the right audience—you’d be surprised at how many companies get this wrong—and you’ll need to find the right triggers to get them to connect with your presentation, to be moved by it, to react. You need a deck presentation that is customized to that particular audience alone. Try this tactic the next time you have to give a real estate listing presentationand you’ll see the difference right away.

Focus on Your Lead

To succeed, you have to obsess about your leads. Know all about your audience. Where are they now? What’s their situation? What do they need? How do you get them to make the call you want them to make? How do you get them to move beyond mere buying interest into actually making an offer for a property? Being attentive to the details will pay off huge here. Just by knowing your target market so well, you can decide on the kind of listing presentations that will make the most impact on them.

Analyze Everything

Don’t be hasty in making generalizations. That could hurt your chances when you make a pitch. Instead, look over all the available information. Not all leads are created equal, for instance. The quality of the information will help you spot good leads, though, so keep that in mind. Once you have in possession of as much information as possible, only then should you start making a pitch. That way, you’ll know exactly what to say and even when something comes up, your knowledge of the situation will help you handle any possible curveballs along the way.

Get Data from the Market

Make sure you’re well aware of what’s happing in the local housing market. That will help you with the important figures with you make your presentation. From the home sales and prices to the value figures for the market, all that data can help you make a convincing presentation. By the time you’re done, those numbers would have added a much-needed touch of credibility to your deck.

Talk About Your Marketing Approach

Let your target market know how you’ll use your resources to market their lead. Talking about your marketing strategy will help in this regard. Walk them through it. Make them see what you see: how you’ll get them that fantastic deal, what you’ll say, on what points will make a difference and how you’ll get started. With all that information, your listing presentation will show your clients how you intend to deliver on the promise that you’ll make them. That is: to gain a ton of profit.