How SEM Tools Impact Your Business’s Digital Marketing

Posted by Cella on February 22nd, 2021

Methods and Metrics for SEM

The 5 common online marketing Singapore methods used by SEM for website optimization are following:

Keywords analysis

Keywords enable a website to appear in top search results. Analysis of keywords is therefore important to decide and create words that apply to the product and its host site. These keywords, therefore, play a huge role in generating traffic and directing it to the website. Keyword analysis also determines search perception impact. This phenomenon explains the impact of a brand’s search result on a customer/consumer’s perception. The components examined under search perception impact are title, site indexing, meta tags, and keyword focus. Search perception impact, therefore, establishes a brand’s impression before a consumer.

Website

The saturation and popularity of a website are determined by the presence of a website across search engines. The presence is further analyzed by the number of pages of that website indexed by search engines. This accounts for website saturation. The number of backlinks of a website determines its popularity.

Back end tools

These tools supply information on a website and its traffic, thereby allowing measurement of a website’s success. The tools include traffic counters and page tagging tools. These tools deliver information related to lead conversion.

WHOIS

This is a tool that identifies and reveals the owner of a website. It produces valuable information concerning trademark and copyright issues.

Website checker

Google Mobile-Friendly website checker analyzes a given URL and reports a page if it possesses a mobile-friendly architecture.

These methods are frequently utilized by SEO agency Singapore.