A quick guide to social media content creation

Posted by adwardjack on February 23rd, 2021

Today's social media content creation platforms seem to have passed the innocent era and entered a more mature stage, from unknown cutting-edge technologies to everyday social norms.

Today, almost every business has access to social media, and those who aren't keeping up have a lot to lose!

Success as a marketer means taking every opportunity, and social media is no exception. Especially if you know that this area is growing rapidly. Your target audience will spend some quality time on these popular networks, so you should invest to communicate with them there.

Marketers often ask: how can I connect more with my target group? Why aren't all marketing activities getting better results? Why don't people talk about my business on social media? In most cases, the answer is content, or lack of content.

Social media marketing consists of many aspects, such as facilitating engagement, facilitating business, and facilitating access to websites, but in the end, one aspect, content, is often overlooked.

Have you ever wondered if your social media updates are seeing a lack of grip due to poorly written content? If you can't make an effort to create quality content, why do others care and share it?

Social media is all about conversation and interaction through chat and posting. So if you're not creating great content on social media:

People unfollow you because they don't learn anything useful from your account
People don't help you build your brand and share your posts because there's nothing to share
Social media does not contribute to the growth of your business
Whether you like it or not, your results are not what you were looking for
It's time to incorporate social media into your B2B marketing strategy with New Breed's Scaling with Social eBooks.

A quick guide to creating social media content
# 1 Think about your customer's journey from exposure to conversion

Whether you're new to your business domain or have been in the business for about a decade, defining your target audience is very important. And believe me, it goes beyond normal demographics, age and gender, identifying their role in their business, daily challenges and goals for future growth. We live in an era of experience where you have to give your customers the experience of falling in love.

First, put yourself in the customer's shoes and investigate what drives them to buy. To better understand how to do this, let's run this process on two fictitious clients.

The first customer is a creative entrepreneur who always prefers a visual approach, whether it's business or personal lifestyle content. They are passionate and curious and keep asking a lot of questions before deciding to buy a product or service. They carefully watch Facebook infographics and Instagram posts. Their thinking process when studying business on social media is as follows:

Customer 2, on the other hand, is the exact opposite when it comes to purchasing products. They are more analytical and systematic and are interested in facts and numbers. They prefer LinkedIn's more B2B-focused approach to getting answers to their questions. Their thinking process is as follows.

Take as much time as you need to understand the thinking of your target audience. Once you know this, you'll better understand which content resonates with them and how to earn their trust.