8 Ways Advertising Benefits Consumers And Businesses
Posted by sparkit on February 25th, 2015
In this competitive world, it is important to communicate well with your customers. Irrespective of whether you are a manufacturer or the end consumer, being well-versed with the positive impacts of advertising can give you a definite edge when it comes to buying and selling of goods and services. Here are some of the top benefits businesses and consumers get by advertising, brought to you by Spark Middle East-the best company for advertising and creative writing in Dubai.
Positive advertisements are the most impactful
Ads that evoke pleasant feelings consistently resonate with consumers more than negative, neutral, or information-based commercials do. After people watch a positive TV spot, their attitude toward the advertised brand improves, regardless of the product category or its relevance in a consumer’s day-to-day life.
Advertising affects economy
Advertising can encourage companies to compete and provide new products. This encourages more consumers to buy because these products meet the needs and wants of more consumers. Thus, the economy is positively affected.
Advertising makes people aware of the choices available to them
In addition to encouraging consumers to choose the products that are best for them, advertising allows individuals to learn about the wide variety of choices available to them and choose the ones that they find best.
Helps businesses gain new clients
According to the experts at Spark Middle East-the number one branding agency in Dubai, good advertisements don't just attract the new consumers, but also persuade the loyal consumers of the rival firms to shift bases.
Beneficial for both customers and businesses
Advertising facilitates a noticeable increase in the sale of the product. It thus helps reduces per unit cost of the product and help the businesses to earn profits.
Serves as an effective medium of communication between consumers and companies
With the rapid spread of media and advertising to every nook and corner of the world, people have become aware of the various products that are available in the same category and the freebees and benefits of purchasing them. So the companies or manufacturers are able to communicate their message directly to the customers.
Helps businesses build a positive image
Advertising helps establish even sales throughout the year. By advertising on a regular basis and maintaining clear messages, you can lessen the impact of slow periods. You also help to reassure customers that they are dealing with a consistent and reliable brand.
Helps clear misconceptions
A product may have a negative image in the eyes of consumers due the lack of information or knowledge. Advertising allows a company to further explain the features and benefits, which can help clear up any misconceptions.
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About the Authorsparkit
Joined: March 27th, 2014
Articles Posted: 5
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