Android Mobile App Monetization through Simple Innovative Methods

Posted by Aaeesha on March 2nd, 2015

Building a mobile app is basically done with the motive of cultivating loyalty, creating company awareness and gain new customers. Hence mobile app monetization is the new mantra of the day and the best way to advertise and earn money from your app.

An app developer is fast becoming a lucrative occupation as smart phone users are in a better position to take advantage of constant access and regular information. There are plenty of ways that can enhance android app monetization .For example monetary benefits can be derived from selling data on advertising sites.

A free version of the app can also be introduced for the target user and have them addicted to it .For example a game app will attract gamers and once they are addicted to it ,it will be only a matter of time before the extended and deeper version of the app is paid up for.

In order to maximise android app monetization the features of the app can be highlighted to gather the attention and garner the focus of users. This will enable the users to gain a preview and a slight insight into what the app can do for them. This teaser would be a good marketing gimmick which could engage users before they are ready to pay for the additional in house app tools.

Being an app developer or an app marketer with an ambition to make a profit from the app, needs to keep in mind certain pointers and guidelines for maximum mobile app monetization. For it to work out, identifying the right business model is very important. Highlight the features of the app and ascertain which business models do competing apps use and how well it has been received and accepted by customers. Facebook is a classic example of an app that has done very well. The users of Facebook do not pay Facebook directly instead Facebook earns its revenue from the pop up ads. This monetization technique has worked out in favour of Facebook.

Advertising is one of the most preferred means of app monetization. The incorporation of banner ads in the app will go a long way in earning revenue from the app. gaming app is almost a sure shot winner in this respect. Gamers go through a total roller coaster trip whilst playing and this is one field where the app monetization can be maximised. It can be done through including ad formats that sync with the gamers state of mind. The app and its monetization need to be thought of and conceptualised at the same time. It has to be a strategy which goes hand in hand and along the whole package. The app has to be customised for the different platforms and consumers in order to extract the maximum monetary benefits from it.