How Has Online Ordering Systems Changed The Industry Of Food And Beverages
Posted by Dan on February 25th, 2021
A major impact of technological intervention in industrial spheres of human civilization can be witnesses in the food and beverage industry. the food beverage and hospitality industry is one industry which has seen humongous impacted due to online ordering systems.
The impact has been felt on both the demand side (that is side of the customers who order the food online) and the supplier (that is the food joints and the restaurants). This impact has been 100 percent positive for both the parties. In this article we shall directly look into the changing dynamics of this industry due to direct technological intervention in the form of online ordering systems.
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Perhaps the most direct impact of online food ordering and delivering system can be seen on the restaurants. Today, we find that most people, diners and especially millennials incline towards using of technology to access food. Food can be accessed via the electronic medium in multiple ways: you can place and order and get it delivered (this is the greatest advantage of the system), you can book or make dinner reservations at your favoutite restaurant on a busy Friday night with your loved ones, or you can simply consider placing order for take away.
It is not to say that these media were not available before internet was a thing; of course, one could call up a restaurant. However, this was a relatively tedious task. Why? For starters, not all restaurant will have a delivery network. Secondly, even if it has a delivery network, it may not be efficient and quick. Thirdly, you could access only those restaurants whose numbers are in your phone book. Then there is the issue of locality-that is you can only access those restaurants which are close to your place. The medium of payment is only cash.
With the online food and beverage delivery system, things have changed radically, all for the good of both the demand side and the supply side. The demand side can easily and quickly choose any restaurant of choice (note: without limits of locality, that is you can order food from other part of the city). You are also aware of the availability of the restaurant without having to call them up. Basically, everything is at your disposal.
Establishments who lag behind the online ordering trend will be left behind in favor of restaurants who have stepped up. In today’s crowded restaurant space, there is no margin for error. If you want to succeed, you must meet the needs of your clientele. It’s as simple as that.
