Social Media Analytics Market: Global Analysis with Focus on Developments

Posted by Sakshi Mishra on February 25th, 2021

Overview:

The social media analytics market was studied by Market Research Future (MRFR) analysts and their prediction suggests a surpassing of USD 7 billion by 2023 with a CAGR of 28% during the forecast period covering 2018 to 2023. Major factors to impact the market are the growing demand for understanding consumer tactics, surveillance, promoting campaigns, knowledge of trends, creating awareness, and others. Increasing spending on market intelligence and a growing number of social media users are expected to bolster the changes in the social media analytics market.

Regional Analysis:

Growing digitization, structural advantages, investment in the sector to create a solid premise, better technological know-how, and others are expected to support the North American and European markets for social media analytics.

Competitive Landscape:

The global social media analytics market report discusses companies like IBM Corporation (U.S.), SAS Institute (U.S.), Adobe Systems (U.S.), SAP SE (Germany), Oracle Corporation (U.S.), GoodData (U.S), Salesforce.com (U.S), Tableau Software (U.S), HootSuite Media (U.S), NetBase Solutions (U.S), and others.

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Industry News:

In September 2020, the Government Communication Service or GCS, a government-wide professional body that gets operated by the Cabinet Office, has announced a budget of around .8m for social media monitoring and analysis on a contractual basis for a year. The agency is looking for a company that would be capable of performing analytics on social media content and discussions happening in several languages.

The deal is expected to shed light on the impact and efficacy of existing government information campaigns and help in forming strategies for future movements. It will help the government to reach out to people who are quite influential on social media and whose voices can be used for the future charting of various courses.

In September 2020, Parexel announced the acquisition of the Natural Language Processing (NLP) technology assets and a transfer of key personnel of Roam Analytics, Inc. Paraxel is known as a provider of solutions to increase the momentum of the development and delivery of innovative therapies with an aim to improve world health, by getting things commercialized. Roam Analytics is a company based out of California.

Access Complete Report @ https://www.marketresearchfuture.com/reports/social-media-analytics-market-3259

About Market Research Future:

Market Research Future (MRFR) has created a niche in the world of market research. It is counted among the top market research companies that offer well-researched and updated market research reports and insights to businesses of all sizes. What sets us apart is our super-responsive team that offers quality work keeping clients abridged of the prospective challenges and opportunities in various markets. Our team is adept in their space as well as patiently listens to every client.

The best part is they know their work inside out and possess the expertise to guide the client in the right direction and achieve results on a tight deadline. We are a one-stop solution for all your data research needs. Our team does not believe in the “one size fits all” approach to creating a report that is detailed and concise. We handle 13 industry verticals including Healthcare, Chemicals and Materials, Information and Communications Technology, Semiconductor and Electronics, Energy and Power, Food, Beverages & Nutrition, Automobile, Consumer and Retail, Aerospace and Defense, Industrial Automation and Equipment, Packaging & Transport, Construction, and Agriculture. With our unique approach for every market report, we aim to reach the zenith in qualitative business intelligence and syndicated market research.

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Sakshi Mishra

About the Author

Sakshi Mishra
Joined: September 30th, 2020
Articles Posted: 512

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